SNICKERS® AND M&M’s® PEANUT JOIN FLAVOURED MILK DRINK PMP LINE-UP
Mars Chocolate Drinks and Treats has today introduced two new Price Marked Packs (PMPs) to its iconic milk drinks range.
Snickers® and M&M’s® Peanut 350ml join the PMP impulse range, to offer consumers their favourite confectionery flavoured milk drinks in a £1.29 marked pack.
The Snickers® milk drink combines the peanut and chocolate flavours of the much loved chocolate bar, while the M&Ms® Peanut milk drink boasts the nutty flavours of the globe’s number one confectionery brand in a creamy chocolate milk.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats, says: “Our PMP range continues to prove popular with retailers and consumers alike. Research has shown that PMPs reinforce trust*. We hope that these new skus will encourage even more consumers to enjoy their favourite confectionery in a milk drink.’’
The flavoured milks category is a growth market for retailers worth more than £320m, growing at 6% YoY. PMP performance remains strong, while Mars® Chocolate Flavoured Milk holds its place as the No.1 Chocolate Milk in the UK**.
Snickers® and M&Ms® Peanut PMPs are available now. RRP £1.29. For all sales enquires please contact SHS 01452 378500.