SNICKERS® AND M&M’s® PEANUT JOIN FLAVOURED MILK DRINK PMP LINE-UP

 

350ml PMPs_Snickers-SC 1117

Mars Chocolate Drinks and Treats has today introduced two new Price Marked Packs (PMPs) to its iconic milk drinks range.

 

Snickers® and M&M’s® Peanut 350ml join the PMP impulse range, to offer consumers their favourite confectionery flavoured milk drinks in a £1.29 marked pack. 

 

 

350ml PMPs_M&Ms Peanut-SC 1117The Snickers® milk drink combines the peanut and chocolate flavours of the much loved chocolate bar, while the M&Ms® Peanut milk drink boasts the nutty flavours of the globe’s number one confectionery brand in a creamy chocolate milk. 

 

Michelle Frost, general manager at Mars Chocolate Drinks and Treats, says:  “Our PMP range continues to prove popular with retailers and consumers alike.  Research has shown that PMPs reinforce trust*.  We hope that these new skus will encourage even more consumers to enjoy their favourite confectionery in a milk drink.’’

 

The flavoured milks category is a growth market for retailers worth more than £320m, growing at 6% YoY. PMP performance remains strong, while Mars® Chocolate Flavoured Milk holds its place as the No.1 Chocolate Milk in the UK**.

 

Snickers® and M&Ms® Peanut PMPs are available now. RRP £1.29.  For all sales enquires please contact SHS 01452 378500.

Author: kimbarnard

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