SHELL EXPANDS RETAIL PARTNERSHIP WITH BUDGENS IN THE UK
New retail offering will allow customers to shop for everyday grocery needs whilst bringing more convenience to their travel needs
Shell UK has announced the expansion of a partnership with Budgens, an award-winning convenience food retail brand in the UK. Following the success of four pilot sites in the UK, “Budgens at Shell” sites will be unveiled at a further 20 Shell retail sites across the country starting September 2017.
The new “Budgens at Shell” stores will sell a wide range of choices for customers including fruits and vegetables, dairy, deli, meat and fish and delicious ready meals for a quick and easy evening meal.
The first new site launched on Friday 1 September in Farnborough, Hampshire, and 19 additional sites will be opened before the end of the year.
David Moss, Shell UK Retail General Manager, said: “We’re excited to grow our alliance with Budgens in the UK by launching 20 new “Budgens at Shell” stores. As a result of our retail partnerships, Shell stations are transforming into destinations where customers can conveniently fuel their vehicles, stop for a coffee, grab a high-quality snack, and pick up tonight’s dinner. We’re committed to providing our customers with a retail experience that combines convenience, quality and choice to help make their journeys better.”
Steven Fox, Managing Director at Booker Group – Retailsaid: “We are delighted to be expanding our partnership with Shell in convenience foods after a highly successful trial. The Budgens brand is famous for the quality and freshness of our offer, which we hope will drive more footfall to the Shell forecourts and mean more sales and happier customers.”