Sharp’s Brewery announces launch of Offshore in can Pilsner now available to purchase in the on and off-trade nationwide

:Sharp’s Brewery has announced the launch of new brand, Offshore, a fresh identity for the brewery’s award-winning Cornish Pilsner. The re-branded pilsner (4.8% ABV) is available to the off-trade in a 330ml can from today. Sharp’s Pilsner, the keg product, will be changed to Offshore from April in the on-trade.

Offshore can

Inspired by those rare moments when the wind goes offshore, creating perfect waves off the North Cornwall coast, Offshore provides a perfectly blended balance of tropical fruit with a crisp, clean taste and a brisk, citrus finish. Offshore has been brewed using a pale Pilsner malt, creating a refreshing flavour and herbal lemon aroma.

In order to make Offshore more accessible to a wider range of drinkers, the ABV has been set at 4.8%. The Sharp’s brewing team has worked hard to ensure the unique, refreshing taste of Cornish Pilsner remains the same.

James Nicholls, Senior Brand Manager at Sharp’s Brewery, said:Offshore is the result of our ongoing product development and innovation pipeline here in Rock. Cornish Pilsner was popular amongst Sharp’s drinkers so we wanted to retain the much-loved taste but refresh the brand to bring it in line with the rest of the Sharp’s family. This re-launched Pilsner is continually recipe-matched and taste-matched using the same ingredients to ensure we provide the same great flavour profile and consistency.”

Ed Hughes, Beer Sommelier at Sharp’s Brewery, said: “This Pilsner matches perfectly with light fish dishes, such as lemon butter plaice, which is complemented by Offshore’s crisp, citrus fruit taste notes. The beer is the perfect refreshment with lunch on a warm day, or as a sundowner at the end of a day by the sea.

“Pilsners are set to be a huge trend in the beer industry in 2018. The US continues to lead the way on the global stage, and we’re seeing a lot of experimentation with both pilsners and lagers.”

Offshore will join Sharp’s award-winning portfolio of beers, which includes the UK’s no. 1 cask ale, Doom Bar, and Atlantic, a pale ale that features in the top 30 bestselling ales in England and Wales.

Sharp’s customers interested in stocking the beer can contact their account manager or call the brewery on 01208 862121.

 

Offshore pack

Author: kimbarnard

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