SAY ALOE TO NEW MANGO ZERO VARIANT
Grace Foods UK, the UK’s leading supplier of aloe vera drinks, is introducing a Mango variant to its growing Grace Say Aloe Zero Sugar range.
Available from April, the new sugar free variant (RRP £1.39) contains just 10 calories per 500ml bottle and joins Grace Say Aloe Zero Original.
“At a time when consumers are focusing more on sugar content, new Grace Say Aloe Zero Mango provides a healthier, great-tasting alternative to carbonated drinks, fruit smoothies or flavoured waters,” comments Nimal Amitirigala, GraceKennedy Global Category Manger, Beverages.
Both Mango and Original Grace Say Aloe Zero contain only natural flavours, no artificial colours and provide 100% of people’s daily recommended Vitamin C, helping to reduce tiredness and fatigue.
Grace Say Aloe Zero will benefit from wide-ranging marketing support this year, with major brand-building activity focusing on social media support complemented by consumer PR and sampling.