RUBICON BECOMES OFFICIAL SOFT DRINK OF THE ENGLAND AND WALES CRICKET BOARD
Rubicon, the UK’s no.1 exotic juice drink brand*, is proud to announce that it has become the Official Soft Drink of the England Cricket Team.
The three year deal involvespartnerships with England Men’s, England Women’s and England Disability teams across Test, One-Day and T20 matches.
The enhanced relationship began this summer, with highlights such as England Women’s success at the ICC Women’s World Cup, West Indies Tests, IT20 and ODIs, and will include both the men’s and women’s Ashes in Australia later this year.
Adrian Troy, Marketing Director at A.G. Barr, said “Rubicon has a long and proud history of supporting cricket in England and Wales and we are delighted to take our relationship with the England teams and the ECB to a higher level.
“This is an incredibly exciting time to be linking with England Cricket, and we look forward not only to bringing England Cricket to soft drink consumers, but also to adding value back to England Cricket through our unique brand and personality.”
Sanjay Patel, ECB Commercial Director,said: “We’re pleased to welcome Rubicon into our commercial family once again – extending and enhancing a relationship with cricket which first began seven years ago.
“It’s great to see commercial partners excited about the successes of our national teams as well as ECB’s broader plans to grow the game at every level.”
The new partnership with the England and Wales Cricket Board (ECB) is the biggest ever for Rubicon and is helping the brand reach bigger audiences than ever before, enhancing its position as the UK’s leading exotic juice drink brand.*
*IRI Marketplace, Value Sales, Single Flavour Exotic Juice Drinks Brands, MAT to 18.07.17, GB Coverage