Rollover launches NEW all day breakfast sausage baguette in partnership with Wall’s


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Did you know 1 in 4 UK consumers have breakfast on the go?

To help capture this audience, Rollover has just launched a new all day breakfast offer:

The Wall’s All Day Breakfast Sausage Baguette




Wall Foil BagThe new proposition is a succulent and mouth-watering Lincolnshire sausage with a new and improved recipe and in a crispy baguette. It’s the perfect way for you to help your consumers to start their day!




Sales and Marketing Director Tony Owen explains:

The launch of the new Wall’s Breakfast Sausage Baguette compliments Rollover’s current offering in the Hot Food To Go category. As the UK’s #1 Hot Dog brand we wanted to help our customers take advantage of the current ‘breakfast on the go’ trend and believe we have come up with the perfect solution! This partnership is particularly exciting as Wall’s was recently voted a top British brand with over 97% UK brand awareness and a rich history in breakfast. The sausages heat from frozen in our Free-On-Loan Steamer or Bain-Marie so it’s ideal as an early morning offer. It will be available from mid-July with great POS: header clips and strip magnets.”

The Wall’s Breakfast Sausage Baguette is a tasty pre-cooked 80% pork sausage with sage, parsley, and thyme served in a baguette.

Author: kimbarnard

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