Red Stripe® SPARKS UP INDIE MUSIC SCENE WITH SECOND ONLINE SHOW
Red Stripe® has returned with the second episode of its ‘This Feeling TV’, the recently-launched online music show aiming to bring a spark back to the UK indie music scene. After attracting over 70,000 views of the first episode on YouTube, the show aired for a second time last week, featuring guest appearances from Abbey Clancy, Rat Boy, The Kooks, Sundara Karma and more. The latest edition is available to view in full here.
Hosted by Radio X presenter, Gordon Smart, the 20-minute long episode includes sofa interviews with Abbey and upcoming indie act Rat Boy, who sheds light on his surprise appearance on Kendrick Lamar’s latest record. The interviews are interspersed with live performances from Sundara Karma – who headlined the John Peel stage at Glastonbury earlier this year – Rat Boy and Bang Bang Romeo, in front of a packed-out Nambucca in North London, where the show was filmed. Among those also in attendance on the night was Clancy’s other-half, former England footballer, Peter Crouch.
With two more episodes left to be filmed this year, the programme is expected to continue to gather momentum throughout 2017, leading to even more frequent shows in 2018 and onwards. To find out more about the activity or to apply for tickets to attend one of the shows, indie music fans are encouraged to visit the Red Stripe Twitter or Facebook page. All episodes of the show will be available to view on the This Feeling TV Channel:
Kate Macdonald, Senior Brand Manager for Red Stripe at HEINEKEN, commented: “The launch of Red Stripe ‘This Feeling TV’ has been an amazing success, creating real buzz and excitement at the venue during the shows as well as a fantastic reach online. Red Stripe has always had an important association with the music scene and we’re proud to see the programme raising the profile of the brand even further. We can’t wait to see what the next episodes will bring.”
Red Stripe’s recent investment in reinforcing its links with music has helped the brand to make significant strides in its performance in the Off-Trade, delivering strong ROS of 11.4 versus other competitors, with value sales amounting to £12.1M in convenience and over £2.9M in grocery.
 Source Nielsen data to 4WE 25.05.2017