Red Stripe® makes its music heritage heard with new tv show
Red Stripe® is launching ‘This Feeling TV’, a new programme for the digital age with all the edgy charm that typified music TV shows back in their heyday. The first episode has premiered online, signalling the return of music television to the small screen for the first time in many years.
Hosted by Radio X presenter, Gordon Smart, at iconic London bar and music venue, Nambucca, the first ‘Red Stripe Presents…This Feeling TV’ featured interviews with A-List guests including The Libertines’ co-frontman Carl Barât, Line of Duty actor Martin Compston and UK punk outfit, Slaves. Interviews were interspersed with live performances from Slaves, DMA’s and Tom Grennan, who all take to the stage in front of a packed-out crowd, which included rock n’ roll royalty, Liam Gallagher.
A further three programmes of the new show, which is the brainchild of ‘This Feeling’ founder, Mikey Jonns, will be aired later this year, with guests set to be revealed in due course. To find out more about the activity or to apply for tickets to attend one of the shows, indie music fans are encouraged to visit the Red Stripe Twitter or Facebook page. All episodes of the show will be available to view on the This Feeling TV Channel: https://www.youtube.com/channel/UC43259qkz6qfpOP83ch9z7w
Kate Macdonald, Senior Brand Manager for Red Stripe at HEINEKEN, commented: “Red Stripe has long had an important association with the music scene – from reggae to ska to punk to rock – so it’s only right that we continue to keep the beer’s illustrious history and musical heritage alive. We’re delighted to launch This Feeling TV to give music lovers what they want and help to kick-start a thrilling new chapter for the UK music scene”.
Red Stripe’s recent investment in reinforcing its links with music has helped the brand to make significant strides in its performance in the Off-Trade, delivering strong ROS of 11.4 versus other competitors, with value sales amounting to £12.4M in convenience and £2.9M in grocery.
 Source Nielsen data to 4WE 25.02.2017