PUT A SPRING IN THEIR STEP WITH EASTER ADDITIONS FROM OTIS

Aryzta Food Solutions is enabling retailers to drive profits from in-store bakery this spring, with exclusive Easter lines from Otis.

 Otis Easter range

Available from selected independent retailers, the Easter range comprises:

 Otis Lemon & White Chocolate Flowerpot Muffin (RRP £1.75 / case size 24) – a moist muffin with a generous filling of white chocolate and lemon, topped with sugar nibbed pieces.

 Lemon Meringue Pie Donut (RRP £1 / case size 36) – a classic lemon meringue pie style donut, filled with a tangy, creamy, natural lemon curd, topped with white crunchy meringue pieces and a candied lemon slice.

 Lemon & Lime Donut (RRP £1 / case size 36) – filled with a sweet lemon curd, topped with green and yellow crunchy pieces.Full POS kits are also available including A3 posters, shelf wobblers and SELs, to promote multi-buy offers in-store.

 

“Research shows that 42% of in-store bakery shoppers buy due to ‘temptation’*, with sweet treat products such as cookies, muffins and doughnuts enabling retailers to increase their basket spend,” says Paul Whitely, Head of Marketing UK at Aryzta Food Solutions.“Easter is a key period for shoppers looking to pick up a treat on-the-go and with these new additions from Otis, retailers can look forward to profit margins of up to 43% this spring.

 

  • ”Sources: * HIM! CTP 2017

 

 

 

 

Author: kimbarnard

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