PROPERCORN hero healthier indulgence with New Chocolate Popcorn
The UK’s number one premium popcorn brand is introducing a Chocolate flavour to its award-winning collection this spring. Continuing as the driving force behind the growing popcorn category, PROPERCORN’s new flavour provides shoppers with a healthier moment of chocolate indulgence.
With 94% of 25-35 year olds snacking on chocolate every week, it continues to be one of the nation’s most popular flavour profiles.PROPERCORN has reimagined the traditional confectionery favourite to provide the satisfaction of chocolate whilst delivering against the increasing consumer demand for healthier snacks.PROPERCORN’s blend of Fairtrade, Peruvian cocoa, whole milk, Demerara and sea salt, contains just 126 calories per serving and less than half the sugar of a traditional chocolate bar.
PROPERCORN Co-Founder, Cassandra Stavrou, explained: “The universal love of chocolate makes this one of our most exciting launches yet. Popcorn continues to be the fastest growing category within crisps, snacks and nuts, and combining it with best-loved flavours like chocolate, will ensure that we continue to introduce more people to it as an everyday snack. After months of tasting and tweaking, we’re very proud to have created a healthier, Fairtrade product and one which genuinely satisfies the sweet-toothed among us.”
IRI Total Market Value Sales, 52 w/e 31 March 2018
PROPERCORN is the fastest growing popcorn brand (+16.7% YOY), IRI Total Market Value Sales, 52 w/e 31 March 2018
Harris Interactive (The Grocer 2017)
Per 100g vs. standard milk chocolate bar: 104% less sugar, 510% less saturated fat, 26% less fat