Pork Farms launch major on pack promotion
Pork Farms, the UK’s favourite pork pie brand, is launching a major promotional campaign which will begin in stores in the next few weeks.
The “Great Summer Giveaway” campaign is one of Pork Farms’ biggest on pack promotions to date running across millions of skus. Every pack is a winner and there is the chance to also win a new motor home or one of hundred holidays.
The on pack promotion will be supported by a major TV advertising campaign which will go live later in summer.
Michael Holton, brand and marketing manager at Pork Farms said: “This will be one of the biggest campaigns Pork Farms has launched. The on pack promotion is on a huge scale, running across more than 3 million packs. Every one of the packs is a winner; with up to £50 off a Haven Holiday, and also the chance to win a £45,000 motor home or a family holiday.
“For our retailers this should prove to be a huge sales driver, hitting at a key buying point for Pork Farms’ products.”
The on pack promotion will be in stores on the 5th June and run for three months. Shoppers simply enter a code off the promotional packs through a new Pork Farms’ site www.winwithporkfarms.co.uk Each code will be entered into the draw to win the £45,000 motor home. As well as being entered into the draw, shoppers will also receive aprize which could be one of a 100 hundred free holidays, or up to £50 off a Haven holiday.
Mike added: “This campaign is part of our drive at Pork Farms to really support our retailers. The on pack promotion combined with the advertising, social and PR support, should create major buzz during a key trading period in the category. We are all really excited about the campaign and the potential impact on sales.”
For more details visit www.winwithporkfarms.co.uk