Perfectly Clear expands range with new flavour in its multipack offering
Perfectly Clear, one of the first flavoured water brands to be produced in the UK, has added a new flavour to its 4 pack, 500ml bottle range. Still Red Apple now joins top selling flavours Summer Fruits, Strawberry and Lemon & Lime, which are currently available in 4 packs to retailers.
The 4 packs, selling at an RRP of £1, have seen great growth and popularity, with 3.5 million packs sold year to date. The introduction of the new flavour to the multipack format follows a full range rebrand earlier this year, which came as part of a company-wide growth strategy to meet a sharp rise in demand for healthier and tastier low calorie and sugar-free soft drinks. Red Apple Still is also Sugarwise certified and Good Housekeeping Institute Taste Approved.
Speaking on the rebrand and new product launch, Katerina Gilbert, Marketing Director at Perfectly Clear, said:“We are constantly striving to expand and innovate at Perfectly Clear. Our rebrand was a demonstration of this earlier in the year, and we are now looking at where we can expand our product portfolio to satisfy growing market demand. Our multipacks are ideal for retailers to stock, and for wholesalers to sell, as they are proving very popular with customers looking for a refreshing, sugar-free alternative to the sugary soft drinks available for on-the-go. We are excited to see Perfectly Clear Red Apple flavour available to retailers in this new format, amongst our other top selling flavours in the range.”
For more information on Perfectly Clear, please visit: www.perfectlyclear.com