OLD MOUT OFFERS A NEW TASTE OF ADVENTURE WITH FIRST ALCOHOL-FREE CIDER
New Zealand-born cider, Old Mout has released an alcohol-free cider for the first time, in response to the growing demand from consumers for more no and low alcohol beverages.
Launching in a Berries & Cherries variant, Old Mout Alcohol Free is made in the same way as other Old Mout ciders.
Available to the off-trade now, this cider offers a new option for drinkers to enjoy exotic fruit cider during existing cider and beer occasions.
With growing demand and the spring sales opportunity approaching, consumers are looking for fresh ways to socialise with zero limits. Commanding a higher RSP than soft drinks, Old Mout Alcohol Free is the perfect product to unlock additional category value.
Emma Sherwood-Smith, cider director at HEINEKEN says: “Old Mout is a real success story. Drinkers love it and its unique proposition means it’s got huge stand out. Our quirky kiwi will now be adorning an alcohol free version which means for the fifty per cent of us who are looking to moderate our alcohol intake, there is a much-loved, expertly crafted alcohol free cider to enjoy.
Old Mout Alcohol Free is available now across off-trade channels in 500ml bottles.
 IPSOS RESEARCH All LAD consumers in UK: n=424, 0.0 drinkers: n=186
 SOURCE IS Nielsen + CGA MAT value share growth, w.e. 30/12/17