NUTELLA IS BACK ON TV WITH CHRISTMAS SPECIAL
Nutella is launching a dedicated £1 m Christmas campaign featuring a new TV creative which hit the nation’s screens on Friday 1st December, a festive pack makeover and digital, social and experiential activations. The campaign will run through to the end of December.
With the tagline – ‘spread happiness’ – the Christmas 10 second special creative features after the 20 second all-year-round Nutella ad. After a sprinkling of magic, the frame switches to the scene of a kitchen featuring a festive jar of Nutella on a kitchen counter. A boy with reindeer ears on pops up and reaches out for a piece of toast, cut into the shape of a Christmas tree, whilst his dad looks on smiling. The ad concludes with the narrator saying: “there has never been a better time to spread happiness with Nutella”.
Levi Boorer, Customer Development Director at Ferrero UK, comments: “The nation really does love Nutella and our focused Christmas campaign follows tremendous success in other markets, such as Germany, which experienced a +22% uplift in sales. Falling on a Sunday, 2016 was one of the biggest Christmases ever, there was a double peak in sales across the industry across Friday and Saturday and we foresee a similar trend this year with the big day on a Monday.”
Levi Boorer continues: “Families love Nutella and as the category leader it continues to maintain its number one position for brand love amongst spreads. Ferrero is investing in heavyweight media campaigns and NPD, which we believe can provide retailers with the perfect gift this Christmas in the form of fantastic sales. We are really proud of our brands’ scale and are committed to developing an all year round range that also caters for special occasions such as Christmas.”
 Ferrero Germany Sales out data 17 weeks to 31.12.16
Nielsen Value & Volume Latest MAT
Ipsos tracking – MWK 3-14 Brand Love Latest Data