Nisa helps retailers to make the most of big night in shopper mission
Nisa is supporting retailers in catering for the big night in sales opportunity this month with its latest marketing campaign. The activity is running in-store until the 11th February, to cater for customers looking for treats to enjoy while entertaining at home or during a cosy night in, with competitive offers on a range of big night in essentials including sharing bags of crisps and confectionery, soft drinks, beers and wines, half-price Pizza Express pizzas and more.
The campaign is featured on the consumer leaflet and supported by dedicated point of sale including window posters, shelf talkers, gondola end displays, hanging signs and more to help Nisa retailers drive basket spend on key impulse lines. Additionally, Nisa has launched a Big Night In meal deal to provide a convenient and great value evening meal solution for consumers, offering a Chicago Town Takeaway pizza and Heritage garlic bread, potato wedges and ice cream for just £5.
Philippe Rondepierre, Head of Marketing at Nisa, commented: “With consumers increasingly choosing to entertain at home rather than go out, convenience stores are ideally placed to cater for the big night in shopper mission and any last minute plans. With this in mind, we designed this campaign to help our members drive footfall and basket spend with great offers on key impulse lines, communicated to shoppers via leaflets and our popular digital platforms, with upweighted in-store POS assets bringing theatre to the category.”