HARIBO’s Easter Range is leaping back onto shelves with a new look and a new treat just in time for this popular treating occasion.

 131061 E Chick Mix Gift Box_4

Offering a tasty alternative to traditional chocolate eggs and building upon the popularity of sugar confectionery treats at Easter, HARIBO is delivering a selection of fun and themed sweets that are perfect for gifting, sharing and Easter hunting.


New for 2018 is HARIBO Bunny ‘n’ Friends, a gift that contains cute bunny, sheep and chick shaped sweets all wrapped up in a bunny shaped box. This latest addition to HARIBO’s Easter gifting follows the success of Chick ‘n’ Mix which is filled with tangy chicks, Starmix’s favourite Egg and pink and white squishy mini marshmallows.

 131079 E Bunny & Friends 120g Gift Box_2

Catering for sharing this Easter is shopper favourite HARIBO Spring Time Friends and Jelly Bunnies, which features the popular texture found in jelly babies. Farm Animals Z!ng, previously Fizzy Farm Animals, is also heading back into store with its Tangfastics original sour mix recipe.

 144748 E Springtime Friends 180g

Fun and themed, these treats all boast a new look, offering standout on shelves to drive sales this Easter. Claire Caley, Seasonal Brand Manager at HARIBO UK, comments: “Sweets play a crucial role at Easter, not just offering an alternative to traditional chocolate but providing the variety and formats that are fit for purpose – whether that’s treats for gifting, sharing or Easter hunting.”


HARIBO Easter Hunt is also back! Ideal for the Easter bunny to hide around the home or garden, this multi-pack comes in two convenient, pre-portioned formats containing either 11 or 22 mini bags. Each is packed with gums and jellies in bunny, chick and lamb shaped pieces.

 144753 E Easter Hunt 176g

For more information about these exciting new products contact the sales team on 01977 600266 or visit

Author: kimbarnard

Share This Post On