New Logic PRO capsules offer the berry best

JTI adds Berry Mint and Strawberry to its range of Logic PRO capsules


 JTI is adding new flavours to its popular range of Logic PRO capsules as it taps into the latest vaping trends. The portfolio of Logic PRO capsules will now include new flavours, Berry Mint and Strawberry. The full range, including the new flavours, is currently available across all channels, however retailers should enquire at their local depots, or via their normal supply networks, if products are not stocked.


Both flavours promise a high quality vaping experience and are available in two nicotine strengths, 6mg and 12mg, joining the current four flavours – Tobacco, Menthol, Cherry and Vanilla. Each is available in a pack of three capsules at an RRP of £3.99.


The new flavours will be available in TPD2 compliant packs, rolling out in a new Logic packaging design which will unite the whole JTI e-cigarette portfolio.


Jeremy Blackburn, JTI Head of Communications, comments: “Our latest insight shows the three most popular vaping flavours are fruit (28.9%) followed by menthol (21.8%), with tobacco flavours the third largest segment (21.5%) by popularity[1].We know vapers are seeking a wide selection when they select their e-liquid flavours, so by extending our range of Logic PRO capsules we are enabling retailers to tap into this opportunity to drive e-cigarette sales.”


The range extension follows the successful launch of Logic PRO in April 2016, which saw JTI enter the growing tank market for the first time. Using integrated coil technology to offer vapers a ‘no spill, no fuss’ experience, the sleek, maintenance free, innovative design and quality of the closed tank e-cigarette has resulted in Logic PRO holding an 3.1% share of the e-cigarette market, and 32.8% share of the Closed Tank sector[2].


For more information on Logic PRO and range of capsule flavours, retailers should speak to their local JTI representative or call the Logic help desk on 0800 112 3401. Retailers can also visit for further information, support and guidance on tobacco and e-cigarette retailing.


[1]TNS Omnibus Q3 2016

[2] Nielsen ScanTrack w/e 29.10.16, % brand value share of the UK e-cigarette market

Author: kimbarnard

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