New ATL celebrates the ‘effortless precision’ of Logic LQD – JTI launches ATL advertising campaign -
JTI is launching an ATL advertising campaign for its new Logic LQD vaping products range. With the strapline, ‘effortless precision’, the adverts are designed to highlight the product’s advanced e-liquid refiling system.
Commencing on 26 December, the campaign aims to reach over 2 million existing adult vapers via a two week burst of bus adverts, followed by a second two week wave in late January which will see Logic LQD hit cinema screens and bill boards.
Jeremy Blackburn, Head of Communications at JTI comments: “With almost two million existing adult vapers in the UK[i], vaping continues to grow in popularity and we see no sign of that slowing down in 2017. After a successful launch to trade in early December, now is the ideal time to increase consumer awareness of the product through our advertising campaign, and will further support those retailers stocking Logic LQD during a key period for vaping sales.
“Retailers looking to make the most from the vaping category should take the time to get their in store range right and stock up on Logic LQD to become a destination shop for adult vapers.”
Joining Logic PRO and Logic Curv, Logic LQD enters the popular open tank market to further enhance the JTI vaping portfolio. With open tanks now leading the vaping category in traditional retail[ii], the launch is perfectly timed to offer a significant profit driving opportunity for retailers.
Logic LQD features a precision refilling system that offers easy and precise e-liquid delivery whilst an innovative dual coil and variable voltage control, offering an enhanced and customisable vaping experience.
Logic LQD’s UK made e-liquids feature a 3-step child-resistant bottle mechanism with a precision nozzle to prevent spillage. They are available in six flavours and a variety of strengths – Tobacco, Menthol, Cherry, Vanilla, Berry Mint and Strawberry – with an RRP of £5 per 10ml bottle.
For more information on Logic LQD, retailers should speak to their local JTI representative or call the Logic help desk on 0800 112 3401. Retailers can also visit www.jtiadvance.co.uk or download the JTI Advance app, available on Google Play or the App Store, for further information, support and guidance on tobacco and e-cigarette retailing.
[i] TNS Omnibus MAT Q3 2016
[i][i] Nielsen ScanTrack November 2016 (Traditional Retail only)