NEVER SETTLE! RIZLA ANNOUNCES STRIKING NEW PAPERS PACK DESIGNS
Imperial Tobacco is delighted to announce that its iconic Rizla range of rolling papers – the world’s number one1 – are now available in stylish new product and outer packaging.
As well as a more modern aesthetic, each pack now features a ‘tuck in’ closing mechanism designed to reduce wastage, plus a ‘soft touch’ finish designed to make the packaging feel more tactile.
Imperial Tobacco Brand Manager Jamie Burns-Smith comments: “These fresh Rizla pack designs demonstrate that we are constantly listening to our consumers, and tweaking our offering to remain one step ahead of the competition.
“To celebrate, new Rizla imagery is appearing on the livery of the Yamaha Official WorldSBK Team. In the most recent championship race the Dutch rider Michael van der Mark triumphed at Donington Park, proving the brand ‘never settles’ for second place!”
The new pack designs will also be supported by a range of updated point-of-sale materials; traders should speak to their designated Imperial representative to find out more.
Rizla Medium Thin Green and Rizla Medium Thin Red are available in packs of 100 (Regular) and 50 (King Size) at RRPs1 of 27p and 67p respectively. Rizla Slim Blue’s RRPs1 are 29p (Regular) and 77p (King Size) respectively. Rizla Super Thin Silver’s RRPs1 are 39p (Regular) and 82p (King Size) respectively. Rizla Liquorice is only available in Regular size, with a pack of 100 available at an RRP1 of 39p.
1 ERPA and Imperial Brands Estimates, November 2017
2 Retailers are free to set their own prices at all times