Love Hearts range expands for Valentine’s 2017
British confectionery manufacturer Swizzels is preparing for a sell-out Valentine’s season as it adds new products to its iconic Love Hearts range.
Swizzels share has grown, both at total market level and across channels, indicating the increasing importance of Valentine’s confectionery. Total Swizzels share of sugar confectionery increases by 16% over Valentine’s week compared to previous weeks.
Brand new for 2017, the Valentine’s collection features the charming Swizzels ‘Love-Letter’ which contains a bag of Mini Love Hearts. It will be the ideal gift for consumers to share with their loved ones this Valentine’s Day.
Another new addition this Valentine’s Day are the Love Hearts Tins, filled with Love Hearts Mini rolls. The stylish chrome tins come complete with individual messages iconic to the brand and will be the perfect gift for consumers this Valentine’s Day.
The number one selling treat over the Valentine’s period is also back again for 2017 – the classic Love Hearts Gift Tube. The eye-catching tube is packed with Mini Love Hearts rolls.
Another consumer favourite is the ‘I Love You This Much’ Love Hearts tube.
The giant tube is filled with rolls of Mini Love Hearts and will be sure to grab the attention of shoppers.
Mini Love Hearts are also now available in 10p rolls and are the perfect low-cost sweet treat.
Sarah-Louise Heslop, Marketing Manager at Swizzels said: “Our Love Hearts products go hand in hand with Valentine’s Day for many people, offering the perfect gift for the occasion. This years range encapsulates our iconic and romantic heritage that people have known and loved for generations. Valentine’s Day is always a key period for Swizzels and with the wide range of new products we are offering, this year will be no exception.”
Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, New Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.