Like Noodles, Only Pasta

Inspired by the nation’s favourite recipes, Pot Noodle launches Pot Pasta

Pot_Pasta_Snack_Spaghetti_Bolognese_68g_8714100527269

Pot Noodle, the UK’s number one instant hot snack brand from Unilever[1], is launching a brand new range, featuring the nation’s favourite pasta recipes[2] in a convenient snack pot format.Pot_Pasta_Snack_Cheesy_Broccoli_69g_8714100526477

Rolling out in July, the Beefy Bolognese, Creamy Carbonara and Cheesy Broccoli variants will be supported by a £2million above the line ‘You can make it the Italian way’ marketing campaign, which includes out of home advertising as well as targeted social media activity to tap into the loyal fanbase of Pot Noodle lovers and beyond.

Monique Rossi, Snacking Marketing Manager at Unilever UK, says: “As the number one instant hot snack brand[3], we continually look at ways to ensure we are providing innovative, great-tasting products that are quick and convenient to eat. The move into pasta made sense for us – we can offer something new for Pot Noodle fans to try as well as open up the brand to a new audience. What’s more, it provides another opportunity for retailers to capitalise on the £221milion opportunity the instant hot snack market presents[4].”

Made from sustainably sourced, quality ingredients and seasoned with herbs and spices, the three variants are set to provide consumers with a taste of Italy under the well-recognised and much loved Pot Noodle branding.

Pot_Pasta_Snack_Creamy_Carbonara_62g_8714100527306Branded with the iconic Pot Noodle-style logo to attract loyal shoppers and dark green packaging with bright accents, each variant will be sure to stand out on shelf.

Available from 1st July 2017, Pot Pasta has an RRP of £1.39.

 

[1] Nielsen Insight Studio, Mini Meals, Total United Kingdom, Data to WE 22 April 2017

[2] KWP Usage Total In Home/Carried Out Consumption | 52 w/e October 2016

[3] Nielsen Insight Studio, Mini Meals, Total United Kingdom, Data to WE 22 April 2017

[4] Total United Kingdom Mini Meals valued at £221,090,433. Nielsen Insight Studio, Mini Meals, Total United Kingdom, Data to WE 22 April 2017

Author: kimbarnard

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