LAMBRINI UNVEILS LIMITED-EDITION SUMMER PACKAGING
Adding some colour to the perry category, Lambrini has unveiled a limited-edition wrap for its 1.5ltr Original bottle, for summer 2017.
The new-look bottle captures the essence of summer, wrapped in a striking, butterflies and flowers motif. The new design brings a seasonal touch to Lambrini’s packaging to help retailers maximise sales during this important summer peak.
Lambrini’s latest SKU will be available throughout wholesale and impulse channels, including Landmark, Booker, Nisa and Bargain Booze, as well as major grocers. It will be on sale in both standard and PMP from July, while stocks last.
Perfect for sharing over a BBQ with friends, as well as picnics and parties, Lambrini’s 1.5ltr format continues to perform well in the Off Trade, particularly during the summer months.
Michelle Chadwick, Senior Marketing Controller for Lambrini at Halewood Wines & Spirits, comments: “This trading period is an important time for many drinks brands and there’s lots of noise to cut through. By creating seasonally relevant limited edition packaging designs, Lambrini has differentiated itself and enhanced shelf standout during this period.
“We saw great success with the limited-edition, love-inspired line, so we’re confident this initiative, which reinforces the brand’s fun and playful personality, will excite both loyal and new consumers.
The limited-edition design will be part of wider PR and social media activity for Lambrini.