KP Snacks expands Hula Hoops Puft range with Sweet Chilli multipack supported with stand alone TV Ad
KP Snacks is expanding its hugely successful Hula Hoops Puft range with the launch of a new Hula Hoops Puft Sweet Chili multipack. Hula Hoops Puft will be supported with a £1.5m campaign including TV, in-store activation, social and out of home Media from January 8th to January 28th reminding consumers of the deliciously light & crispy low calorie snack – a perfect guilt free snack for the start of the year
The new multipack SKU consists of six 15g packs, available from January 2018. With Spicy being the second largest flavour in healthier Multipacks and the fastest growing at +14%, the new SKU will take advantage of the Chili growth trend. Flavour is still the number one sales driver within crisps and snacks and 65% of purchase decisions are based on taste.
With 63% of snackers trying to eat healthy most of the time, Hula Hoops Puft is leading the way in meeting healthier snacking needs. At just 71 Kcal per 15g, Puft offers the lowest number of calories compared to competitors in the snacks multipack segment.
Andy Riddle – Sales Director from KP Snacks comments: “Hula Hoops is one of the fastest growing brands in the UK, and offers retailers a range of products and formats that work for all occasions and that can be activated across all areas of the store. The new Puft Sweet Chili multipack offers retailers the opportunity to capitalise on the growing consumer trends of spicy and healthy, offering a much-loved product in a new flavour variant”.
The new multipack SKU follows a strong year of growth for the Hula Hoops brand. Following KP Snacks’ £4million investment into Hula Hoops in 2017, the brand has seen 10% growth and is worth £99.9m.
Nielsen: MAT 04.11.17
 KWP Usage 52 w/e 03.12.17
 Mintel 2017