JUICEBURST™ REFORMULATES, REBRANDS & WELCOMES NEW SKUs TO THEIR CORE RANGE 500ml
This Autumn, JUICEBURST™, are pleased to announce their reformulation and rebrand across the whole brand portfolio with three exciting new additions to the core range, including NEW fruit & veg SKUs Strawberry & Beetroot and Apple & Cucumber.
Launching this October and packed full of real fruit goodness, the new reformulated SKUs will become No Added Sugar without the addition of artificial colours, flavours or sweeteners. Sweetened with stevia, a natural plant extract, the refreshingly no nonsense new range counts as one of your five-a-day. JUICEBURST™has also boosted their customer taste scores meaning the reformulation has not only removed added sugar, but also positively improved flavour.
JUICEBURST™ new range is brought to life by an eye catching re-design. Crisp and punchy, the new look brings naturalness, freshness and modernity to the shelves, keeping fruit (and vegetables!) centre stage to hero the quality of ingredients and the brand’s focus on refreshing great taste.
Following the success of top 3 SKU Orange & Carrot JUICEBURST™ is introducing two new and innovative flavours to their fruit & veg offering: Strawberry & Beetroot and Apple & Cucumber. Containing less than 5g of naturally occurring sugars per 100ml, these new SKUs are lower in calories and sugar content than traditional smoothies with the benefit of being one of you five-a-day.
Finally, the brand invites their reformulated skinny Peach & Passion Fruit flavour to the line-up making for a total of 12 fantastic flavours in the JUICEBURST™ 500ml core range and a 3 flavour strong NEW JUICEBURST™ Fruit & Veg range.
Emma Billinge, Marketing Director at JUICEBURST™ comments “It’s so exciting to see our core range evolve in terms of flavour and innovation, together with an eye-catching redesign of our bottles. We feel that the fruit and veg additions to the JUICEBURST™ family will align perfectly with current trends and tastes.”