JTI makes it a hat trick with Logic LQD The Next Generation of Open Tank E-Cigarette
JTI is extending its e-cigarette range with the introduction of Logic LQD – a new open tank device and range of e-liquids. Joining Logic PRO and Logic Curv, the new launch enters the popular open tank market to further enhance the JTI e-cigarette portfolio. Logic LQD e-liquids will be rolled out nationwide to independents at the start of December.
Setting it apart from other products on the market, features of Logic LQD include an advanced refilling system that guarantees easy and precise e-liquid delivery. An innovative dual coil and variable voltage control also offers an enhanced and customisable vaping experience for users.
Logic LQD’s UK made e-liquids feature a 3-step child-resistant bottle mechanism with a precision nozzle to prevent spillage. They are available in six flavours and a variety of strengths – Tobacco, Menthol, Cherry, Vanilla, Berry Mint and Strawberry – with an RRP of £5 per 10ml bottle. Following the launch of the e-liquids, the Logic LQD device (RRP £20) and the Logic LQD Atomisers – a required accessory for open tank devices that will typically need replacing every 2-4 weeks (RRP £9 for a pack of three) – will become available.
Charis Chrysochoidis, Emerging Products Lead at JTI, comments: “With open tanks leading the e-cigarette category as the fastest growing segment[i], the launch of the Logic LQD is perfectly timed to offer a significant profit driving opportunity for retailers.
“We now offer a range of e-cigarettes, rechargeables, closed tanks and open tanks united under one Logic brand. With almost 2 million vapers in the UK[ii] and e-cigarette sales predicted to continue growing into 2017, retailers should stock up on the full range to maximise e-cigarette sales.”
Over the following months, E-Lites Curv will be changing its name to Logic Curv and newly branded products will begin to appear in store and wholesale. There will be a transition period for stock so it is essential that retailers exercise a good stock rotation system to ensure they sell through existing products first. All products will still deliver the same great taste and quality that vapers have come to expect from JTI products.
For more information on Logic LQD, retailers should speak to their local JTI representative or call the Logic help desk on 0800 112 3401. Retailers can also visit www.jtiadvance.co.uk or download the JTI Advance app, available on Google Play or the App Store, for further information, support and guidance on tobacco and e-cigarette retailing.
[i] Nielsen ScanTrack August 2016 vs. August 2015
[ii] TNS Omnibus MAT Q3 2016
*E-cigarette products include rechargeables, open tanks and closed tanks
- Logic LQD Device – RRP £20 (incl. USB Charger)
- Logic LQD Atomisers – RRP £9 (for a pack of three)
- Logic LQD E-Liquids – RRP £5 (for a 10ml bottle of e-liquid)
- Tobacco Flavour 18mg/ml
- Tobacco Flavour 12ml/mg
- Menthol Flavour 18ml/mg
- Menthol Flavour 12/ml
- Cherry Flavour 18mg/ml
- Vanilla Flavour 18mg/ml
- Berry Mint Flavour 18mg/ml
- Strawberry Flavour 18mg/ml
Logic LQD e-liquids will be available to independents from December.