JET Smalleys set to more than double fuel volumes in just six months following £1.3 million investment

SK Fuels Ltd is the owner of nine JET sites throughout the north of England, including JET Smalleys in Thorne, near Doncaster. The 24/7 site has recently reopened following a £1.3 million redevelopment programme which saw major changes on the forecourt and the existing 400sq feet store knocked down and replaced with a 2,300sq feet store.JET Smalleys by night

JET Smalleys is the third of SK Fuels’ sites to be fully knocked down and redeveloped, with JET Central in Belton and JET Turnpike in Barnsley having already been recentlyredeveloped. Planning is already underway for further redevelopment work at the company’s other sites.

Owner, Solly Patel, explains: “To keep going forward we have to invest in our sites and update them. The impact our investment has had at Central and Turnpike has been fantastic and we fully anticipate the same success at Smalleys. We’ve had Smalleys for five years now and it was definitely in need of redevelopment. The forecourt was small and dated, with old tanks and pumps, little space for cars to manoeuvre and limited parking spaces, so we purchased an adjacent motorbike showroom and were granted planning permission to redevelop the whole site.”

The site is in a prime position, just off the M18 and close to the market town of Thorne and its surrounding villages. The redevelopment planning took six months, with the site closed for 20 weeks.

The forecourt layout has changed, with a new 4.8 metre high JET-branded LED canopy and new Wayne Helix 6000 pumps. There are now three pumps islands each with eight nozzles. All four fuel grades, including JET SENTINELTM premium diesel, are available on every pump. There is also a separate HGV pump with six hoses.  

Costcutter has been chosen as Smalleys’ symbol partner which means the shop is likely to change to being Co-op branded over the coming months. A new ‘Fresh Forward’ Subway has been introduced in-store and customers also benefit from Hermes parcel delivery and collection, National Lottery, mobile top ups and a free ATM.

Prior to the redevelopment, fuel volume at JET Smalleys was around 2mlpa but this is anticipated to rise to over 4.5mlpa in just six months. Shop sales have already started to rise and are predicted to increase by more than 50% over the next six months.

 Solly adds: “We are delighted to be back open again – as are our customers! We’re very excited about what the future holds for Smalleys, but with the JET and Co-op brands on site, we’re confident that the site will continue to go from strength to strength both on the fuel and shop sales performance.”

 Carl Smaller, JET’s Retail Account Manager, North of England, concludes: “JET has been delighted to be part of the SK Fuels journey and be their supply partner as the business has grown over the past 15 years.”

Author: kimbarnard

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