Introducing NEW Thorntons Pearls

This September, Thorntons is introducing NEW Thorntons Pearls,a delightfully luxurious premium option in the boxed chocolate category.

 Expertly refined with Thorntons’ chocolate-making craftsmanship, the first bite through the delicate chocolate shell unveils one of two exquisite flavours, Salted Caramel or Nutty Crunch (both 167g with an MRSP of £4.99).

 Pearls Caramel visual

Salted Caramel:

Delicately flavoured with a hint of sea salt, this rich and gooey caramel centre is sure to provide a real taste of opulence with each mouthful.

 Pearls Nutty visual

Nutty Crunch: Made with the finest quality roasted hazelnuts and elegantly enriched with crispy wafer pieces, every bite of this decadent praline centre delivers pure luxury.

 

Aimed at younger consumers of boxed chocolate (with a sweet spot of 25-34 year old women), the Thorntons Pearls range is perfect for the sharing occasion, which is worth £84m and growing at 6%[1]. The premium part of the sharing occasion sector is growing even faster at 15%, making Thorntons Pearls the perfect indulgence.

 

Boorer adds: “65% of consumers told us they would buy Thorntons Pearls in addition to their current repertoire and 91% stated that Pearls are good for sharing[2].”

 

Thorntons Pearls will be supported by PR and social to drive trial and engagement.

 

[1] Nielsen, IRI 52wks. 16th June 2018

[2] MMR Research, 200 respondents – Thorntons Pearls – September 2017

Author: kimbarnard

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