INTRODUCING NEW M&MS® PEANUT ICE CREAM!
Mars Chocolate Drinks and Treats has today announced an exciting addition to its singles ice cream range – with the number one confectionery brand globally¹ – M&M’s® Peanut Ice Cream.
The announcement comes as wrapped handheld ice creams valued at £588m top the growing billion pound ice cream industry².
The M&M’s® Peanut Ice Cream combines a blend of dairy peanut ice cream with M&M’s® Peanut pieces, coated in a crunchy chocolate layer.
Phil Shaw, head of sales at Mars Chocolate Drinks and Treats says: “With wrapped handheld ice creams leading the market, we are extremely excited to introduce another iconic brand to our singles range. The M&M’s® Peanut Ice Cream joins consumer favourites, Mars®, Snickers®, Galaxy® and Maltesers® in the impulse freezer this year – and we are confident it will soon become a sought after family favourite!”
M&M’s® Peanut Ice Cream is available now. RRP. £1.76. For all sales enquires please contact SHS 01452 378500
1 IRI All Grocery Values Sales to June 2017
2 IRI 52wk value sales 9 December 2017 All Outlets