IMPERIAL TOBACCO ANNOUNCES THREE NEW JPS CIGARETTE INNOVATIONS

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Imperial Tobacco is delighted to announce three innovative enhancements to our bestselling JPS factory made cigarette (FMC) range, launching nationwide in early 2018.

  • JPS Real Blue Filter Upgrade Our new ‘Firm Filter’ technology is applied to all JPS Full Flavour variants. A premium feature in an economy sector brand, our upgraded filter enhances the smoking experience by retaining the perfect shape, a key feature requested by consumers.

200 EUTPD Outer Wrap JPS KS Real Blue_3D

  • JPS Silver becomes ‘JPS Silver Stream’ JPS Silver’s previous filter tip is superseded by our ‘Smooth Filter’, featuring unique flow channels that deliver an exceptionally smooth taste experience. New JPS Silver Stream also features paper designed to create less smoke.

200 EUTPD Outer Wrap JPS KS Silver Stream_3D

  • JPS Green becomes ‘JPS Green Edge’

200 Outer Wrap JPS KS Green Edge_3D

JPS Green Edge features amenthol inner liner within the packaging that is more effective at transferring flavour to the cigarettes than traditional menthol tips, helping deliver the ultimate menthol smoking experience.

 

JPS Real Blue featuring Firm Filter, JPS Silver Stream and JPS Green Edge are all available from January 1 in both King Size and Superkings 20s at RRPs[1] of £8.30.

Imperial Tobacco Brand Manager Stephen Phillips comments: “These innovations to the JPS portfolio demonstrate how Imperial is leading the way in the tobacco category, delivering sophisticated product innovation in a post-standardised packaging environment that meets the needs of our consumers and delivers continued profitability to our retailers.”

“JPS is a key brand in our portfolio, with its variants currently commanding an overall FMC sector share of over 5%[2]. We’re confident that JPS Real Blue, JPS Silver Stream and JPS Green Edge will be ‘must stocks’ in UK retailers’ gantries.”

 

[1]For the avoidance of doubt, retailers are free at all times to determine the selling price of their products

2ITUK Estimates, September 2017

 

 

[1]For the avoidance of doubt, retailers are free at all times to determine the selling price of their products

[2]ITUK Estimates, September 2017

Author: kimbarnard

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