HULA HOOPS’ ‘HANDS FULL’ AD RETURNS TO TV SCREENS AS PART OF £1.5M MULTI-MEDIA CAMPAIGN
Hula Hoops, the nation’s number one snack brand, is back on TV screens this February with the popular ‘Hands Full’ advert.
Hula Hoops was the fastest growing KP Snacks brand in 2017 with 14% growth, and has now hit £101m RSV. Sales grew by 31% while the ‘Hands Full’ advert was on TV last year, and KP Snacks is looking to repeat this growth by bringing it back to screens once again.
The advert, which first aired in February 2017, is a 20-second clip that uses the strap line ‘Sorry love… I’ve got my hands full’ to creatively remind adults of the delicious flavour of Hula Hoops and the fun of placing individual hoops on each finger. In a throwback to childhood games, slipping these ring-shaped snacks on your fingers offers the ideal excuse to avoid responsibilities.
The advert is part of a £1.5m campaign encompassing TV, social media, digital platforms, OOH posters and shopper marketing. The campaign is set to reach 88% of adults and 81% of households with children.
Jeff Swan, Marketing Director at KP Snacks says: “The Hand’s Full campaign gave retailers a huge uplift of Hula Hoops sales last year, which is why we are bringing it back to TV screens in 2018. It’s is an incredibly exciting time for the brand as it has passed the £100m mark, and the advert is a great opportunity to emphasise the playful personality of the brand and appeal to wider range of adults”.
Created by advertising agency BMB, the TV, social and digital campaign will run from 1 February to 8 March, while OOH posters will be displayed from 12 to 25 February. Hula Hoops will continue working with retailers to generate high sales by providing shopper support throughout February.
 AC Nielson JAN