Hockmeyer Motors SPAR Sleaford crowned Baldwin Trophy winners at SRS 2017!

 Hockmeyer Motors SPAR Sleaford has been crowned best SPAR store in the Meridian & Welsh Guild, thanks to retailers Rachael Hockmeyer and Christian Slingby’s relentless focus on driving their business, and their incredible commitment to the local community.


Hockmeyer Motors SPAR Sleaford on Lincoln Road, Sleaford, has won the prestigious Baldwin Trophy at this year’s annual Blakemore Trade Partners SRS event held on 7th September. The trophy is awarded to one store every year, and celebrates the very best stores in the Meridian & Welsh region.


A family-run business, Rachael and her husband Christian took over running the forecourt store in 2003.


Since moving to SPAR six years ago, Rachael and Christian haven’t stopped developing the business, including a refit of the store taking it from 997sq ft to 2,100sq ft and forecourt refurbishment such as new LEDs and a car wash.


This year, they launched SPAR’s food-to-go service, Daily Deli, into the store and made the bold decision to reduce space for ambient, cakes, biscuits and news & mags. They invested in 3.75m of chilled space to increase space for fresh meat, produce, ready meals and soft drinks.


This decision has seen sales of food to go increase by 8.7%, chilled by 20% and soft drinks by 15%. Snacks, including cakes and biscuits, have also risen by 11% – an amazing achievement across all these categories.


Neil Mercer, Blakemore Trade Partners Sales Director, said he was delighted that Rachael and Christian had been recognised for their fantastic achievements, and all their hard work.


“Hockmeyer Motors SPAR Sleaford is a store right at the heart of its local community. They give a huge amount of raffle prizes and donations to numerous local organisations throughout the year. They also provide space for the diabetic screening unit and the mobile chemotherapy unit at the site.


“What’s more, they have been instrumental with the setup of Shock Sleaford to cover the whole of Sleaford with defibrillators – there are now 17 in the local area, including one at their own store,” he said.


“Everyone in the store makes a huge effort with customers – all of the 33 staff have carried out a thorough training programme, and it shows in how friendly and accommodating they are,” said Mercer.


“This was an extremely well-deserved win, and we are looking forward to seeing what’s next for the store,” he concluded.

Author: kimbarnard

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