HAWKHEAD ROAD FLYING WITH GULF
The latest forecourt to commit to the Gulf brand is Hawkhead Road Garage, Paisley. The decision by The Fine Fuel Company to move to Gulf from Jet is part of a wider business strategy to future-proof the business.
With 30 years of experience in buying and selling forecourts, the Fine Fuel Company recognises the value of working with a strong forecourt brand and alongside a responsive supplier that can demonstrate, by its actions, a long term commitment to the Scottish market. It was the company’s second site to move over to Gulf.
“Our decision to move to Gulf and supplier Certas Energy has been vindicated already,” enthuses Khurram Fawad, Director, Fine Fuel Company. “Following the re-image we immediately enjoyed an uplift in volumes and that has had a positive knock on across our business. We are in the company of people who understand the industry and will be there for us in good times and in bad. That is always an important factor alongside a flexible and competitive deal.”
“We had already moved our Wishaw site in Kirk Road to Gulf some time ago and knew the high standards of service that Certas Energy personnel provide. The value of working with experienced hands-on people, who are empowered to make decisions, is considerable. “
Hawkhead Road faces strong competition from local hypermarkets and yet, under the Gulf brand, volumes are up 11% and the future promises even greater rewards with a new development of 1000 homes under construction opposite. At present the site has no walk on trade. The nearest conurbation is half a mile away and this is reflected in shop sales of just £12k a week on fuel sales of 2.4m litres pa.
“We recently re-pumped and undertook a partial refit and we have plans to introduce Costa Coffee,” adds Fawad. “It has been difficult to justify any major investment in the shop but things are about to change and we are ready to embrace the new community and ensure that our filling station can maximise its potential, including a complete shop refit further down the line.”
“This is a move for the future, protecting our asset and growing volumes and revenues. With Gulf we feel a strong sense of being in this together.”