Happy birthday L&B Blue!

L&B Blue, the great value spin-off of iconic forerunner Lambert & Butler Silver, celebrated its 3rd birthday this month.


The brand has enjoyed a thrilling three years since its February 2014 launch, and now commands a share of almost 4%1 of the UK factory made cigarette (FMC) market.

Imperial Tobacco Brand Manager Emma Stew comments: “L&B Blue was designed to appeal to adult smokers seeking a lower priced cigarette that also boasted Lambert & Butler’s brand pedigree.


“It quickly became extremely popular with value-seeking adult smokers, with range additions like Crushball – one of the UK’s best-selling1 capsules since its summer 2015 launch – helping it command a healthy 15%1 share of the UK economy FMC sector. 


“Moving forwards, we expect L&B Blue to become an important product in Imperial’s portfolio under standardised packing, and recommend that retailers looking to increase their sales should ensure they stock up on this profit-driving tobacco brand.”


Retailers who are members of our ignite Trade Partner Programme can join in with the birthday celebrations by saying ‘Hi to 20,000 points2’. To take part, they simply need to collect up to 100 outer barcodes, before submitting them using the barcode collection envelope to ignite before 31 March. By opting into an ignite prepaid MasterCard®, this equates to a cash value of up to £180.


The L&B Blue range in standardised packaging comprises of Real Blue, Bright Blue and Crushball in King Size 20s at RRPs3 of £7.74 and Superkings Real Blue, Superkings Bright Blue and Superkings Green 20s with RRPs3 of £7.79.



1 ITUK Estimates, December 2016

2 Selected retailers only – for full details including our terms and conditions, please visit www.imperial-ignite.co.uk, or speak to your Imperial Tobacco representative to find out if you’re eligible.

3 Please note that the RRP prices stated are the prices as of 01/02/2017. For the avoidance of doubt, retailers are free at all times to determine the selling price of their products.

Author: kimbarnard

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