GO NUTS FOR TWINKIES
New flavour of iconic American treat lands in the UK just in time for Peanut Butter Lovers month
Innovative Bites, the UK’s biggest supplier and manufacturers of snacks and sweets, has today announced another exciting addition to its expanding snack and confectionery range –Chocolate Peanut Butter flavour Twinkies.
A combination of chocolate and delicious peanut butter, the latest edition is available from Sainsbury’s, other retailers across the UK.
The sweet sponge cake already comes in flavours original and banana, with new flavour available in packs of 10 (RRP £4).
Vishal Madhu, Director of Innovative Bites Ltd, said, “Consumers insatiable appetite for all things American continues to grow, so it made perfect sense to extend our Twinkies product range offering within the UK.”
“Peanut butter is the latest flavour trend for our customers, as well as consumers – I have no doubt that this new line will prove just as popular amongst those looking to indulge their sweet tooth. Innovative Bites is excited to be the only official and exclusive distributors of the new Twinkies flavour in the UK and Europe along with the rest of the Hostess portfolio of snacks.”
Known for their creamy, golden goodness, the Twinkie is more than just a cake –it’s an American institution. Since launching in 1930, the delicious cake treat has regularly featured on the silver screen in classic movies such as Die Hard,Ghostbusters and Deer Hunter – and more recently in Zombieland and The Last
Man on Earth.
For further information please visit: www.americanwholesale.co.uk