GET SET FOR CUSTOMERS TO GO ‘COCONUTS ABOUT BUENO’ WITH THE INTRODUCTION OF A SPECIAL EDITION FLAVOUR
Ferrero is bringing a twist on the original Kinder Bueno with the launch of a coconut variant, available from June. Joining the much-loved and unique range, which includes Classic, White and Dark; Kinder Bueno Coconut will launch as a special edition product to reflect the rise in popularity of the exotic ingredient.
Kinder Bueno remains popular in a competitive category with the brand growing at 14% and is currently worth £41.8m1. Kinder Bueno Coconut is another delicious choice for adult shoppers with the instantly recognisable melt-in-the-mouth pods of smooth hazelnut cream encased in a coconut milk and white chocolate covered wafer bar and dusted with coconut flakes. Like all Kinder Bueno bars, the coconut variant comes in pairs of four pods and is individually wrapped to ensure each person gets the same irresistible taste every time.
Levi Boorer, Customer Development Director at Ferrero, comments: “We are always looking to bring a bit of different to shoppers and this time it’s with a touch of tropical; perfectly timed for the busy summer season ahead for retailers. With adults making up two thirds of Kinder Bueno consumption, we continuously strive to create confectionery that appeals to this age group. With the ingredient seeing a rise in consumer awareness in the last year, we’re anticipating a strong performance for this exciting new variant.
“We can’t guarantee the UK weather, but we can ensure retailers are fully prepared for the launch of Kinder Bueno Coconut thanks to our free POS available via www.YourPerfectStore.co.ukfor retailers to make the most of in-store.”
Kinder Bueno Coconut will have an MSRP of £0.74 and will be available in case sizes of 30.
 Nielsen ScanTrack, Total coverage, Value Sales, 52 weeks to 15.04.17