Further growth at JET as five new sites join the fuel brand’s network
Fuel brand JET has welcomed five new sites to its network. The new additions span North West England, South Yorkshire, East Midlands and Lanark in Scotland’s Central Belt.
Joining the network are Jubilee Garage in Egremont, Cumbria; Woodham Service Station in Newton Aycliffe, County Durham; Lion Garage in Belper, Derbyshire; Herringthorpe Valley Service Station in Rotherham, South Yorkshire and, in Scotland, JET welcomes Penny Petroleum’s Kirkmuirhill Service Station in Lanark.
Together these new wins bring an additional volume 9.5mlpa to JET’s network, with this figure predicted to rise further thanks to JET’s brand strength and commitment to driving up forecourt footfall.
Since joining, four of the sites have been reimaged with JET’s latest brand on the canopies, stanchions, pumps and polesigns, while oneof the sites has chosen to take advantage of the JET/SPAR dual branding option.
Three of the sites have opted to introduced SENTINELTM Diesel, JET’s most technologically advanced, high-performance premium diesel fuel, which is specially designed to increase engine protection.
Myuran Balamyuran, owner of both Lion Garage and Herringthorpe Valley Service Station, explains why JET was the clear front runner when choosing a new fuel supplier: “I did a lot of research, but ultimately JET offered the best deal. The brand is well-known and popular in the North, and that played a part in my decision as well.
“It’s only two weeks since my sites were reimaged and already I’m very excited about what lies ahead. With my previous fuel brand we couldn’t get anywhere near the supermarkets’ fuel prices – we were over by 5 to 6p per litre – but today we’ve been able to match Asda and Morrisons’ prices, which is bringing in new customers and making our existing ones very happy! I’m certainly expecting increased fuel and shop sales at both sites and I’m really interested to see what impact the JET/SPAR dual branding has at Lion.”
Guy Pulham, Retail Business Manager at JET, adds: “We’re delighted to welcome these five sites and look forward to seeing them go from strength to strength with the backing of our JET brand and support from their dedicated JET Retail Account Managers. We pride ourselves on getting the basics right – quality and competitively-priced product that is delivered in the right timeframe to a well-imaged site. These new wins show that our ability to deliver on the fundamentals of fuel supply is working, and we’ll be announcing more additions to our network in the coming months.”