FENTIMANS LAUNCHES THE CRÈME DE LA CRÈME OF TONICS FOR GIN CONNOISSEURS
Fentimans, the award-winning maker of botanically brewed beverages, is launching a new super premium mixer, Connoisseurs Tonic Water, supporting its recent £1.2m rebrand and image overhaul.
With a growing number of people seeking to discover premium mixers to drink with luxury spirits, Connoisseurs Tonic Water has been developed to accentuate and amplify the delicate botanical flavours found in artisanal and premium gin. The smooth taste profile has been achieved by the infusion of natural botanicals and the careful blending of clean, subtle and natural flavours.
Fentimans Marketing Director, Andrew Jackson, explained: “As more and more consumers continue to have heightened quality expectations and as renowned flavour innovators, it’s important that Fentimans create drinks that meet the needs of an increasingly discerning and knowledgeable audience. With the development of Connoisseurs Tonic Water, we have created the crème de la crème of tonic, that will delight even the most ardent connoisseurs.”
Connoisseurs Tonic Water will be launched in 125ml, 200ml and 500ml size formats. The launch will be supported by an experiential marketing and digital campaign, ahead of a major ATL comms campaign planned for the spring.
For more information please visit: http://www.fentimans.com/