FENTIMANS CREATES ROSE LEMONADE MURAL TO CELEBRATE VALENTINE’S DAY
Fentimans, botanically brewed and exquisitely crafted drinks, has launched a stunning Valentine’s Day mural on the Shoreditch Art Wall. The wall, designed by infamous award-winning illustrator, Paul Bower, brings Fentimans Rose Lemonade to life in a 4-strip burst.
To celebrate the wall, Fentimans has challenged the bars of London to create a Valentine’s Day serve, using its Rose Lemonade. Representatives of Fentimans will be going into bars and signing them up for the competition, additionally, bars can enter into the competition by positing an image of its serve on social channels and tagging @fentimans. The successful bar will be awarded WSET training for its staff members.
The mural celebrates the start of an exciting year for Fentimans, and follows its biggest rebrand in history, costing £1.2m. It is a brand-new style of marketing for the traditional brand, and on the 9th February cans of the well-loved Rose Lemonade will be handed out to passers-by at the Shoreditch Art Wall.
Andrew Jackson, marketing director at Fentimans, commented: “It is a hugely exciting time for Fentimans, we’ve recently completed our rebrand, and we’ve got many exciting things coming up in 2018. We recognise that as a traditional brand it is important that we continue to move with the times, the mural is a first for us and we’re really impressed with the work that Paul Bower has done on it.”