Gordon’s London Dry Gin is set to shake up the thriving Gin category with the launch of its new Premium Pink Distilled Gin, providing retailers with the opportunity to appeal to a new, younger adult audience. Available to off-trade channels now.

Gordon Pink and tonic GB (1) - Copy

Tapping into the growing Pink Gin sub-sector, Gordon’s Premium Pink combines the sweetness of raspberries and strawberries with the tang of redcurrant, using only natural flavours. The blush liquid is served up in a tall, narrow bottle, providing a contemporary, premium feel and distinctive on shelf presence, helping to drive excitement and sales in store.


Annalisa Tedeshi, Head of Gordon’s at Diageo GB, comments: “With the launch of Gordon’s Pink, we’re entering a vibrant sub-sector. In Spain, Pink Gin is a growing trend which accounts for 36%[1] of value growth within the total Gin category, demonstrating a huge opportunity for success that UK retailers can emulate.

“With proven popularity, the strength of the well-established Gordon’s brand name and a delicious, refreshing taste, we’re confident that Gordon’s Pink will prove successful with consumers and help to catapult Pink Gin into the UK mainstream.”

From September, Gordon’s Premium Pink will be supported a £2.1m marketing investment, including a targeted OOH, PR, digital and social media activity, under its ‘Shall We…’ campaign.

Gordon’s Premium Pink will be available to the off-trade at an RRSP of £16.50 (70cl).


[1] Nielsen Spain Off Trade MAT Mar 17

Author: kimbarnard

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