DR. OETKER SAYS YES IT’S PIZZA, LAUNCHING NEW VIBRANT VEGETABLE BASE RANGE
‘Yes It’s Pizza’ is a unique new range of vegetable dough based pizzas, with further tasty toppings to create a vibrant, flavoursome pizza concept like no other.
Available in beetroot and spinach base flavours, the varieties feature high vegetable content catering for both those looking to up their vegetable intake and foodies seeking a new pizza experience.
The launch will be supported by an above and below the line integrated marketing campaign, with a focus on social media and digital marketing, as well as a full PR campaign launching in June 2018.
Jo Skinner, Senior Brand Manager at Dr. Oetker, commented: “We are thrilled to be launching this new and exciting range of pizzas that follows the trend of added vegetables which is becoming increasingly popular. The range brings great tasting pizzas that offer permissibility, vibrancy, freshness, excitement and full on flavour.”
Changing consumer attitudes towards both vegetables and health, along with the trend for plant-rich diets, has resulted in a sustained demand for high vegetable content recipes and meals throughout recent years. It was factors such as this that inspired the rationale behind the Yes It’s Pizza brand. Consumers are eager to boost their veg intake, whilst still truly enjoying delicious food, and the two new pizza flavours from Yes It’s Pizza do exactly that.
The new range encourages consumers to ‘Dough It Different’ when it comes to pizza. Each pizza base is created by blending spinach or beetroot into the dough, resulting in a unique, brightly coloured base, giving consumers a brand new pizza experience from the frozen aisle.
Dr. Oetker ‘Yes It’s Pizza’ Beetroot Base (MRRP of £3.69) is) is topped with delicious ingredients: zucchini, smoked ham, cheese and red onion, all served on a base that includes 35% pure beetroot in the dough.
The Dr. Oetker Yes It’s Pizza Spinach Base (MRRP of £3.69) is topped with creamy mozzarella, and complemented by broccoli and mushrooms, served on a base, that includes 35% pure spinach in the dough.
The ‘Yes It’s Pizza’ menu will be available from April.
The ‘Yes It’s Pizza’ range joins Dr. Oetker’s portfolio of pizza brands alongside Ristorante, the UK’s No. 1 thin and crispy frozen pizza brand. Dr. Oetker Ristorante also offers consumers a menu of 12 delicious varieties, made using only the finest quality ingredients to create mouth-watering toppings that come together on a deliciously thin and crispy base.
For more information on Yes It’s Pizza and Ristorante, visit our website www.oetker.co.uk