DIAGEO ON DEMAND: NEW UberEATs PARTNERSHIP

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Diageo offers retailers an incremental sales opportunity with UberEATs partnership

Diageo, the global leader in beverage alcohol, is offering convenience retailers across the UK the opportunity to grow their alcohol sales with an online solution, through its new partnership with delivery app, UberEATs.

Retailers will be invited to work alongside Diageo as supply partners, to fulfil orders of its beverages, as well as mixers and snacks, via the UberEATs app. The initiative will provide a significant opportunity to increase alcohol sales amongst new customers, whilst also offering loyal customers an innovative new way to enjoy Diageo’s products.

Insight into the potential sales opportunity comes from the successful partnership already established with convenience chain, Portlands 24/7, which has seen nine of its Central London stores generate an 8%[1] increase in alcohol sales over the last eight weeks through the UberEATs and Diageo link up.  

Rachel D’Silva, Diageo GB, comments: “Our partnership with UberEATs aims to expand the growing opportunity of on-demand delivery into the convenience sector by bridging the gap between retailers and consumers. Through this partnership, Diageo has embraced an innovative technology trend, driven by a shift in millennial needs and a rise in tech-enabled delivery channels. The initiative also enables our trusted stockists to work alongside us and UberEATs to set up, promote, and arrange a smooth pickup and delivery service, which will help them to maximise alcohol sales as a result”.

UberEATS is currently available from 11am to 11pm, seven days a week and allows customers to use their Uber account to digitally order, pay, track and receive their favourite drink and snacks, arriving within an average of 35 minutes, direct to their door. The app is age gated and all users will be asked to provide their age prior to submitting an order. Valid photo ID to verify the recipient’s age will also be required upon delivery.

For more information about Diageo’s partnership with UberEATs, or to register your interest please contact Rachel.dsilva@diageo.com. Diageo is also working on a Meal Deal offering with food delivery service Deliveroo and Frankie & Benny’s to provide an alcohol and food offering to consumers, which is now live.

Frankie & Benny's Meal Deal_image 1

[1] Portlands 24/7 sales data (28/10/17 to 16/12/17)

 

Author: kimbarnard

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