VIMTO REPOSITIONS BRAND WITH ‘I SEE VIMTO IN YOU’ ANTI-ADVERTISING CAMPAIGN
May25

VIMTO REPOSITIONS BRAND WITH ‘I SEE VIMTO IN YOU’ ANTI-ADVERTISING CAMPAIGN

Vimto, the £78 million brand from Nichols plc., has launched a new anti-advertising campaign The refreshingly different campaign is set to be Vimto’s most disruptive yet Over £3million will be put behind the campaign, which will include TV, social media and digital, as well as experiential sampling and an industry first with personalised Video on Demand (VOD) and cinema   The new ‘I See Vimto in You’ campaign repositions the...

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Britvic to Help You Find Your Mojo with J2O
May24

Britvic to Help You Find Your Mojo with J2O

J₂O, the iconic adult soft drink made by Britvic, is helping consumers find their social mojo in its latest, multimillion pound campaign, with the help of its new brand ambassador – a cockney alpaca named Mojo.   As the new, friendly face of J2O and J2O Spritz, Mojo will feature at the heart of the campaign, helping enliven social occasions with his cockney pearls of wisdom and a bottle of J₂O, and allow retailers to maximise their...

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Müller enters spreadable market
May23

Müller enters spreadable market

Müller, the UK’s seventh most picked FMCG brand[1], is set to boost the resurgent butter category with the launch of Müller Spreadable, its first ever branded spreadable in the UK. Meeting its promise to introduce great tasting products in parts of the dairy aisle where the Müller brand doesn’t currently have a presence, the Official Spreadable of British Athletics[2] is set to disrupt the current spreadable sector. A major multimedia...

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Hovis® Launches New Soft White Advertising Campaign  ‘It’s just bread’ marks Hovis’ first TV advert since 2015
May23

Hovis® Launches New Soft White Advertising Campaign ‘It’s just bread’ marks Hovis’ first TV advert since 2015

Hovis®, the iconic 130-year-old well-loved British brand, launches a new national TV advertising campaign, ‘It’s just bread’. The campaign was launched on (Monday 21st May on ITV during Coronation Street, marking Hovis’ return to TV advertising, and will run across TV and Video On Demand until 10 June 2018. The advert tells the story of the role bread plays in our everyday lives, from a little girl making her very first sandwich, to a...

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Cathedral City takes a larger slice of the market with its latest innovation – ‘The Big Slice’
May23

Cathedral City takes a larger slice of the market with its latest innovation – ‘The Big Slice’

Dairy Crest is thrilled to announce an extension to its Cathedral City sliced cheese range with the launch of ‘The Big Slice’. Comprised of larger, thicker cheddar slices, designed to fit a piece of bread perfectly, The Big Slice offers consumers improved convenience and more cheese in every bite. Fuelled by consumer demand for convenience the sliced cheese sector continues to show dynamic growth, outperforming Total Cheese....

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Yeo Valley extends its Organic Milk range
May23

Yeo Valley extends its Organic Milk range

Yeo Valley is extending its Organic Milk range by launching a new 1.5 litre format in whole, semi-skimmed and skimmed, in Tesco stores nationwide.  The handy new format has been developed to give shoppers added convenience and better value, launching for just £1.29.   Yeo Valley milk supports British family farms by buying milk from the Organic Milk Suppliers Cooperative (OMSCo). It’s partnership with OMSCo has lasted for over 20...

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