Demand for More Natural Energy Drinks Set to Soar this Summer
Jul15

Demand for More Natural Energy Drinks Set to Soar this Summer

Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that is set to grow demand for healthier energy drinks and drive sales for stockists this summer.   Last year, Purdey’s celebrated being the fastest growing energy brand[1], driving incremental value into the category[2]. This positive performance is expected to continue in 2018 as the brand starts to use a new positioning of energy on the front...

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ENJOY A FRIGHTFULLY gOO’some HALLOWEEN WITH MONDELĒZ International
Jul15

ENJOY A FRIGHTFULLY gOO’some HALLOWEEN WITH MONDELĒZ International

The total Halloween season is worth £1.2bn[1] – with the confectionery category taking up around 29 per cent[2] of that, it offers a spook-tacular opportunity to retailers, that’s all treats and no tricks.   Mondelēz International is the second largest confectionery player in the Halloween market[3], with a fang-tastic range that meets each Halloween occasion (self-treat, trick or treat, Halloween parties and big night in). Last year,...

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Londoners Go Bananas For Chiquita’s New UK Campaign – Chiquita launches ‘We are bananas’ marketing campaign this summer -
Jul12

Londoners Go Bananas For Chiquita’s New UK Campaign – Chiquita launches ‘We are bananas’ marketing campaign this summer -

This summer, Chiquita Brands International are demonstrating that they’re the top banana, with the launch of their ‘We Are Bananas’ marketing campaign. The activity, which builds on the success of brand’s 2017 campaign which achieved over 74 million global impressions, is set raise awareness of Chiquita bananas amongst the brand’s key target audience of UK mums and millennials.   Kicking off this July and running through until...

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MALTESERS® BUTTONS LAUNCHES ITS FIRST DIGITAL-ONLY CAMPAIGN
Jul11

MALTESERS® BUTTONS LAUNCHES ITS FIRST DIGITAL-ONLY CAMPAIGN

Today, Mars Wrigley Confectionery launches a new advertising campaign for MALTESERS® Buttons – a new extension to the MALTESERS® brand. The digital-only campaign, backed by a £1.3m media spend on channels like YouTube, Facebook and Instagram, will bring to life the playfulness of MALTESERS® to give consumers a new way to look on the light side!   The digital-only campaign is part of the brand’s strategy to help introduce a younger...

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HIPPEAS BRINGS THE SWEET HEAT WITH A NEW FLAVOUR THIS SUMMER
Jul11

HIPPEAS BRINGS THE SWEET HEAT WITH A NEW FLAVOUR THIS SUMMER

 Summer Days call for Chilli Haze HIPPEAS, the organic chickpea puff brand, have launched a new flavour just in time for summer. Chilli Haze, a Sriracha flavoured variant, brings the sweet heat with plenty of chilli and spice. The flavour launched exclusively in to Asda earlier in the year and following its success will roll out in wider distribution this summer including Amazon, BP, Ocado, Planet Organic and WHSmiths. The brand...

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COPELLA CELEBRATES THE TRUE TASTE OF NATURE WITH ICONIC NEW POSITIONING
Jul10

COPELLA CELEBRATES THE TRUE TASTE OF NATURE WITH ICONIC NEW POSITIONING

Copella, the UK’s favourite apple juice brand[1], is championing its quality, provenance and great taste, with a refreshed positioning to attract new consumers and unleash future growth. Copella will celebrate the hidden stories behind every bottle of its distinctive apple juice and raise awareness of the unique and special product consumers taste, embarking on a mission to reconnect the nation with the authentic taste of nature. The...

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