Shaken Udder Launches Huge On-Pack Promotion
Jun22

Shaken Udder Launches Huge On-Pack Promotion

Premium milkshake brand, Shaken Udder, has just launched its biggest on-pack promotion to date, offering purchasers the chance to win £1000, and 10 runner-up prizes of £100 when they buy one of the 330ml bottles.   Running from June until October in all of its stockists across the UK, the promotion will target both existing and loyal customers, boost sales and gather vital data capture.   The promotion offers one lucky...

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QUAKER RIDES THE PROTEIN WAVE WITH NEW OATS SO SIMPLE SACHETS
Jun20

QUAKER RIDES THE PROTEIN WAVE WITH NEW OATS SO SIMPLE SACHETS

    Quaker Oats, the nation’s favourite porridge brand[1], is launching new Oats So Simple Protein Sachets to tap into the protein cereals segment, which has grown by an impressive 274% over the last year[2]. The launch will allow retailers to maximise their cereal sales by offering a fast, convenient, nutrient-packed format for existing Quaker shoppers as well as appealing to a new audience looking for a high protein option.  ...

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Limited summer addition from Red Bull
Jun20

Limited summer addition from Red Bull

The UK’s leading Functional Energy Drink, Red Bull[1], is today announcing the launch of a ‘when its gone its gone’ Summer Edition. The new Kiwi-Apple flavour is an extension the existing Editions range, and is the first ‘when its gone its gone’ launch from the brand, which will be producing two million cans. Red Bull Editions have delivered £52.8m[2] in sales in the past four years, since the introduction of the range in 2013.   Red...

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HOVIS® IS PARTNERING WITH UNIVERSAL PICTURES FOR THE RELEASE OF DESPICABLE ME 3 ON JUNE 30th
Jun20

HOVIS® IS PARTNERING WITH UNIVERSAL PICTURES FOR THE RELEASE OF DESPICABLE ME 3 ON JUNE 30th

 The partnership between Universal Pictures and Hovis® will consist of an on-pack promotion across 48 million packs with both ATL and BTL support. The on-pack promotion will feature across their Best of Both® and Soft White range with supporting Despicable Me 3 branded POS in-store and social posts.   It will offer consumers the chance to win an incredible family holiday to New York, as well as the chance to win one of 10,000...

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HOVIS® LAUNCHES TASTY LOWER CARB RANGE
Jun18

HOVIS® LAUNCHES TASTY LOWER CARB RANGE

Hovis® is looking to meet consumer needs for a healthier and more balanced lifestyle with the launch of a new Hovis® Lower Carb range. Launching on 19th June, the range will be available across all channels and is set to sit alongside mainstream white, wholemeal and seeded loaves.   31% of consumers cite carbs as a dominant reason to eat less bread[1]. Hovis® Lower Carb is set to overcome this barrier and offer consumers the...

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RELENTLESS LAUNCHES NEW ON-PACK PROMOTION WITH DEFECTED RECORDS
Jun18

RELENTLESS LAUNCHES NEW ON-PACK PROMOTION WITH DEFECTED RECORDS

 Coca-Cola European Partners (CCEP) has announced a new Relentless on-pack promotion to help retailers grow their energy sales by tapping into the increasing popularity of urban music and festivals in Great Britain. Relentless’ ‘Tickets and Tracks’ promotion will see a unique code printed under the black tab of promotional cans across the brand’s full portfolio of six flavours. This allows the consumer to download a free Defected...

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