Pernod Ricard UK urges retailers to stock up on premium spirits to maximise sales this Christmas
Aug18

Pernod Ricard UK urges retailers to stock up on premium spirits to maximise sales this Christmas

 Premium spirits generate 100% of spirits growth within the impulse channel, equating to £6.5m in the last year[1]. To help convenience retailers make the most of this and drive crucial sales at Christmas, Pernod Ricard UK is launching two campaigns focussed on helping retailers increase sales of Scotch whisky and popular cocktail and mixer ingredients: ‘Expertly Selected Whiskies’ and ‘Mix with The Good Stuff’.   The Campaigns...

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Red Stripe® SPARKS UP INDIE MUSIC SCENE WITH SECOND ONLINE SHOW
Aug12

Red Stripe® SPARKS UP INDIE MUSIC SCENE WITH SECOND ONLINE SHOW

Red Stripe® has returned with the second episode of its ‘This Feeling TV’, the recently-launched online music show aiming to bring a spark back to the UK indie music scene. After attracting over 70,000 views of the first episode on YouTube, the show aired for a second time last week, featuring guest appearances from Abbey Clancy, Rat Boy, The Kooks, Sundara Karma and more. The latest edition is available to view in full here.   Hosted...

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CARLING LAUNCHES ON-PACK PROMOTION GIVING CONSUMERS THE CHANCE TO WIN THE PREMIER LEAGUE TROPHY AND OTHER PREMIER LEAGUE PRIZES
Aug12

CARLING LAUNCHES ON-PACK PROMOTION GIVING CONSUMERS THE CHANCE TO WIN THE PREMIER LEAGUE TROPHY AND OTHER PREMIER LEAGUE PRIZES

    Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself.   Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take the Premier League trophy back to their home, their workplace, their local pub or...

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HEINEKEN CELEBRATES FIFTH ANNIVERSARY OF STAR RETAILER  -and the generation of £60 million incremental beer and cider sales since launch-
Jul21

HEINEKEN CELEBRATES FIFTH ANNIVERSARY OF STAR RETAILER -and the generation of £60 million incremental beer and cider sales since launch-

HEINEKEN’s award-winning Star Retailer scheme has gone from strength to strengthsince its launch in 2012. Now, on the scheme’s fifth anniversary, HEINEKEN is delighted to reveal the next evolution of the Star Retailer scheme to offer retailers more insight and support than ever before, to help them generate even more sales.   Since its launch, the scheme has delivered £60 million[i] extra sales to the category in the convenience...

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LAMBRINI UNVEILS LIMITED-EDITION SUMMER PACKAGING
Jul21

LAMBRINI UNVEILS LIMITED-EDITION SUMMER PACKAGING

Adding some colour to the perry category, Lambrini has unveiled a limited-edition wrap for its 1.5ltr Original bottle, for summer 2017. The new-look bottle captures the essence of summer, wrapped in a striking, butterflies and flowers motif. The new design brings a seasonal touch to Lambrini’s packaging to help retailers maximise sales during this important summer peak. Lambrini’s latest SKU will be available throughout wholesale and...

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NEW Corona activation offers ‘Passport to Paradise’
Jul05

NEW Corona activation offers ‘Passport to Paradise’

Integrated campaign to inspire and enable consumers to get outside, and boost brand visibility across summer 2017      AB InBevis supporting customers this summer with its first pan-European promotional campaign for Corona, the UK’s best-selling sunshine beer[1], offering consumers the chance to experience the trip of a lifetime.   Building on the success of Corona’s This Is Living campaign, launched in 2016 to encourage people...

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