ABER FALLS WHISKY DISTILLERY LAUNCHES DEBUT RANGE
Dec08

ABER FALLS WHISKY DISTILLERY LAUNCHES DEBUT RANGE

Aber Falls Whisky Distillery[1], the first of its kind in North Wales for more than 100 years, has launched its first exceptional range of hand-crafted, premium flavoured gins and liqueurs.   Located at the foot of the famous Aber Falls waterfall in the village of Abergwyngregyn, the 6,000 sqm distillery’s premium crafted products embody the Spirit of North Wales and are made using Welsh-inspired ingredients and botanicals, heralding...

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Southern Comfort seasonal campaign celebrates the Spirit of New Orleans
Dec08

Southern Comfort seasonal campaign celebrates the Spirit of New Orleans

Southern Comfort is bringing a taste of New Orleans to the UK’s peak party season with a high-profile through-the-line campaign using the strapline “The Spirit of New Orleans.” Coinciding with the build-up to Christmas and running through to New Year’s Eve, the campaign sets out to increase sales of Southern Comfort in both the on-trade and off-trade, by keeping both the drink and the brand forefront in consumers’ minds during the...

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VK takes the top spot in the on-trade
Nov29

VK takes the top spot in the on-trade

Great news for the off-trade VK is now the biggest traditional RTD in both volume and value It has increased its value category share to 25.9% The RTD has added +£5.5m in new RSV to the category – driving new category growth Student icon, VK, has officially taken the top spot in the UK’s on-trade for the first time. Now the number one traditional RTD[1], the drink, which has become synonymous with its key 18-25 year old demographic,...

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Stella Artois launches new pack format and limited-edition design
Nov29

Stella Artois launches new pack format and limited-edition design

Limited-edition packaging launches in time for Christmas, celebrating Stella Artois’ historic connection with the festive period. AB InBev has developed limited-edition packagingfor Stella Artois to coincide with the Christmas period.   The four-pack tote is designed to provide a new unwrapping ritual, with an easy-open tab running around the centre of the pack. The rounded edges and curves create a sleek, premium aesthetic, whilst...

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VK spreads the festive cheer with latest social media campaign   Student favourite gets festive
Nov27

VK spreads the festive cheer with latest social media campaign Student favourite gets festive

The number one student RTD, VK[1], will launch its most interactive campaign to date later this month with the help of celebrity social media influencers. The treasured drink is working with some of the most recognisable names to launch its Christmas jumper giveaway across social media, and into the arms of students.   Jumping on the back of the popularity of ‘tacky Christmas jumpers’ the knitted apparel will appeal to 18-25 year...

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Blackwoods launches 2017 vintage for popular gin and vodka range
Nov27

Blackwoods launches 2017 vintage for popular gin and vodka range

Blackwoods is launching a new 2017 vintage across its spirit range, featuring new formulations for its premium gins and vodka, developed in partnership with leading bartenders. To mark the new vintage of Blackwoods Vintage Dry Gin in both 40% and 60% ABV variants, along with Blackwoods Premium Grain Vodka, a distinctive new bottle and a new, premium look to the packaging are being introduced, recalling the vintage Roaring 1920s era of...

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