Tiger Uncages New SKU to Address Shopper Trends
Jun20

Tiger Uncages New SKU to Address Shopper Trends

Aimed at targeting evolving shopper needs in store, HEINEKEN’s iconic Asian lager brand, Tiger Beer, is introducing a 4x330ml can pack to its range. With small cans currently in impressive +35% value growth[1], the SKU will set sales ‘roaring’ for retailers by meeting shopper demands and encouraging more cross category purchases.   Retailers can pick up extra sales through food pairings with Tiger and Indian, Chinese or Thai meals and...

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Stowford Press launches new TV ad for the summer
Jun20

Stowford Press launches new TV ad for the summer

Westons Stowford Press Cider is launching a new TV ad, which airs nationally from this week and forms part of Westons £2m investment into the brand this year.   The TV ad was developed by McCann Bristol and airs on Channel 4 throughout the summer with a 30-second and 10-second version. The ad is an updated version of last year’s TV ad, with new music and a new voiceover. The new voiceover reinforces Stowford Press’ premium...

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ABSOLUT MIXT OFFERS PREMIUM SOLUTION FOR OVER-CROWDED RTD MARKET
Jun06

ABSOLUT MIXT OFFERS PREMIUM SOLUTION FOR OVER-CROWDED RTD MARKET

The UK’s number one premium vodka brand1 is entering the ready-to-drink (RTD) market with a distinctive range of sylish and high-quality, premium cans: Absolut Mixt.   Providing a huge opportunity to diversify and premiumise the existing category, the new slimline cans are availble in two varieties, which combine classic Scandinavian berries with familiar and popular UK fruit flavours: Cloudberry & Apple and Blueberry &...

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MALIBU BACK ON TV FOR FIRST TIME IN 4 YEARS…  ‘BECAUSE SUMMER’
Jun02

MALIBU BACK ON TV FOR FIRST TIME IN 4 YEARS… ‘BECAUSE SUMMER’

  Malibu, the UK’s no.1 coconut flavoured rum[1], is continuing its mission to become a global icon of summer by exploding onto TV screens for the first time in four years. The new advert is a key part of the brand’s overall ‘Because Summer’ campaign, which will include a host of activity aimed at Malibu’s target audience of ‘Social Butterflies’. On air from May – July in two bursts, the advert will feature four alternative endings...

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AMSTEL LAUNCHES ‘TEAM CAVENDISH’ TO CELEBRATE ITS PARTNERSHIP WITH PRUDENTIAL RIDELONDON
Jun02

AMSTEL LAUNCHES ‘TEAM CAVENDISH’ TO CELEBRATE ITS PARTNERSHIP WITH PRUDENTIAL RIDELONDON

To mark its sponsorship of Prudential RideLondon, Amstel Bier has assembled potentially the greatest amateur cycling team ever – a team of riders all called Mark Cavendish, coached by none other than professional cycling legend himself – Mark Cavendish MBE.   The eight-man Amstel ‘Team Cavendish’ consists of people named Mark Cavendish at birth, as well as some who have changed their names to the decorated Olympian’s by...

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ABSOLUT TAKING PRIDE IN DIVERSITY WITH EYE-CATCHING LIMITED-EDITION BOTTLE
Jun02

ABSOLUT TAKING PRIDE IN DIVERSITY WITH EYE-CATCHING LIMITED-EDITION BOTTLE

Absolut, the UK’s number one premium vodka brand[1], is bursting onto shelves once again with a vibrant limited-edition bottle to support the LGBTQ2 community and drive sales this summer. The new rainbow design is the brand’s third and consecutive bottle to support the LGBTQ[2] community, with this year’s interpretation of the flag at the centre of a high-impact, multimillion-pound media campaign.   The bottle, which includes a...

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