New packaging launched for Lindeman’s Bins range as it unleashes “power of positivity”
Jul15

New packaging launched for Lindeman’s Bins range as it unleashes “power of positivity”

    Different bespoke labels created by Australian artist David Bromley appear on each SKU across the Lindeman’s Bins range Treasury Wine Estates (TWE) has unveiled a new look for its Lindeman’s Bins range, as it looks to build on the very strong performance in the UK over the last year. As part of a global re-design, coinciding with the Lindeman’s winery’s 175th year, the new packaging showcases positivity, featuring specially...

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WineWise 2.0 goes live: Free category guide helping Independent Retailers sell wine is relaunched
Jul11

WineWise 2.0 goes live: Free category guide helping Independent Retailers sell wine is relaunched

  Free-to-use and objective category advice guide helps retailers choose what bestselling wines to stock, how to correctly merchandise the category for their store size, and how to sell wine more profitably Originally launched in 2016, WineWise update retains and refocuses on popular features – Profit on Return Calculator, Food Matching advice – and adds new features based on retailer feedback Introduces new technology – responsive...

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THERE’S A NEW FLAVOUR IN TOWN:  ABSOLUT MIXT RASPBERRY & LEMON
Jul09

THERE’S A NEW FLAVOUR IN TOWN: ABSOLUT MIXT RASPBERRY & LEMON

Absolut, the UK’s number one premium vodka brand[1], is adding a refreshing flavour to its range of ready-to-drink (RTD) cans, Absolut Mixt Raspberry & Lemon. The sparkling drink will capitalise on the strong growth of the RTD category and offer consumers an alternative flavour to enjoy during the UK’s long heatwave.   The light and refeshing flavour joins the brand’s existing range of strikingly vibrant slimline cans and is...

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Supermalt to get the party started with launch of new carnival on-pack summer promotion
Jul02

Supermalt to get the party started with launch of new carnival on-pack summer promotion

British summer time brings together food, drink, music and celebration as the nation embraces carnival season. Now, many partygoers’ favourite tipple, Supermalt, has joined in the fun by launching a carnival themed on-pack promotion with prizes including Caribbean holidays, carnival breaks and merchandise.  The limited edition 6x330ml packs will be on the selves from 01st July 2018 – 30th September 2018 and feature a unique carnival...

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BULMERS COLLABORATES WITH CHANNEL 4 IN CELEBRATION OF BRITISH VARIETY
Jul02

BULMERS COLLABORATES WITH CHANNEL 4 IN CELEBRATION OF BRITISH VARIETY

 Bulmers has teamed up with Channel 4 and comedian Jessica Knappett for its first TV campaign in four years, launching on Friday 29th June 2018. The Herefordshire-made cider, famous for the variety of British apples that go into every bottle, is celebrating the very best of British culture – embracing the diversity of people, passions, cuisines and creativity that make Britain so, well, “British.”   Set at a rural summer fayre,...

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TOMATIN DISTILLERY TOAST DOUBLE-DIGIT GROWTH
Jun24

TOMATIN DISTILLERY TOAST DOUBLE-DIGIT GROWTH

  Highland Scotch whisky distillery, Tomatin, located in the village of Tomatin near Inverness, has today (Monday 18th June) announced that turnover increased by almost 25% during the company’s most recent financial year.     In the financial results released today, which covers the period from December 31 2016 to December 31 2017, turnover grew by 24.6 per cent year-on-year to £18 million – compared to £14.5 million recorded the...

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