Spring into summer with Black Tower!
May23

Spring into summer with Black Tower!

Black Tower today unveils its latest bottle pack featuring an eye-catching new design, available throughout the spring and summer. Available now on bottles of Rosé, one of the most successful wines in the Black Tower range, the sleeve is sure to drive purchase intent among consumers.   Featuring a beautiful swarm of pink and peach butterflies, the bottle will add real interest on shelves and is guaranteed to provide a visual buying...

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WKD LAUNCHES COCKTAILS IN CANS
May22

WKD LAUNCHES COCKTAILS IN CANS

WKD, the UK’s No.1 traditional RTD1, is launching an exciting range of cocktails in cans. Under the name WKD MIXED, the 6% ABV pre-mixed cocktails are available in three flavours and packaged in stylish 250ml cans.   The three new WKD MIXED cocktails are: CHEEKY V: port, Blue & lemonade flavour PASSIONISTA: rum, Passion Fruit & lemonade flavour OH SCHNAPP: peach schnapps, Berry & orange flavour   WKD MIXED cans...

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MAGNERS LAUNCH NEW “THINK 100% IRISH” CAMPAIGN
May22

MAGNERS LAUNCH NEW “THINK 100% IRISH” CAMPAIGN

   Magners has launched “Think 100% Irish”, a new campaign to encourage people to adopt the Irish ethos and see the silver lining in any situation.   Think 100% Irish has been created to encapsulate not only Magners’ impressive 80 year history producing cider from their County Tipperary home, but the Irish way of life, which is as much a part of the cider as the apples grown at the 150 acre onsite orchard.  The new campaign will...

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Kopparberg unveil £6M Outside is Ours marketing campaign
May21

Kopparberg unveil £6M Outside is Ours marketing campaign

Kopparberg has launched their £6M new summer campaign, entitled “Outside is Ours”, which looks to unlock the feeling of the best of times outside with friends.    The new Kopparberg advert depicts beautiful aerial sculptures being swept up into the sky by a desert wind, acting as a striking visual metaphor for how we all come alive when we’re enjoying our time together outside. The marketing campaign acts as a rallying cry encouraging...

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MALIBU ADDS PIÑA COLADA RTDs TO SUMMER LINE-UP
May17

MALIBU ADDS PIÑA COLADA RTDs TO SUMMER LINE-UP

Piña Colada RTDs will provide UK consumers with their second favourite out-of-home cocktail in a handy on-the-go format3  The sun’s out and already consumers are eager for the new flavour in Malibu’s read-to-drink (RTD) summer line-up, Piña Colada. Available across the convenience and wholesale channel now, it is the must-stock item for the brand’s target audience of 18-24-year-olds to enjoy throughout summer social occasions.  ...

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Stella Artois launches limited-edition packaging for The Championships, Wimbledon and Finals tickets giveaway
May10

Stella Artois launches limited-edition packaging for The Championships, Wimbledon and Finals tickets giveaway

To celebrate the fifth year of the partnership, Stella Artois is releasing a limited-edition pack design, with an on-pack competition for tickets to The Championships, Wimbledon Finals     AB InBev’s Stella Artois, the UK’s number one premium beer brand[1], is partnering with The Championships, Wimbledon for the fifth consecutive year. To celebrate, the brand is launching limited-edition packaging into UK retail outlets.  ...

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