TIA MARIA HAS GOT CHRISTMAS IN THE TIN WITH LATEST VALUE ADDED PACK
Oct19

TIA MARIA HAS GOT CHRISTMAS IN THE TIN WITH LATEST VALUE ADDED PACK

 The UK’s favourite coffee liqueur, Tia Maria[1], is launching a new limited-edition Christmas Value Added Pack (VAP) across the grocery and convenience channels. Rolling out nationally from 1st November 2017, the 70cl gift packs will feature in various promotions across the top five major multiples during the festive period, with an off promo RSP of around £15.   The premium packaged gift pack features a bottle of Tia Maria within a...

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Boddingtons renews partnership with Melanie Sykes for digital ad  Iconic partnership returns after 20 years for new online film, set in Formby
Oct18

Boddingtons renews partnership with Melanie Sykes for digital ad Iconic partnership returns after 20 years for new online film, set in Formby

The original Boddingtons star, TV personality Melanie Sykes, is backin a new digital advertising campaign for the AB InBev-owned brand, more than 20 years after the original adverts first aired.   Launching Wednesday 18 October, the new digital advert, sees the return of the ad’s original Director, Danny Kleinman, and the same sense of nostalgia and spoof humour made famous by the Bitter’s memorable campaign, albeit with a modern...

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Westons Cider launches new corporate branding in support of ambitious growth plans
Oct16

Westons Cider launches new corporate branding in support of ambitious growth plans

Westons Cider, the premium, quality, Herefordshire cider maker, is unveiling a new corporate brand identity to reflect the significant changes the business has undergone over the last seven years and support its ambitious plans to grow the business by 40% by 2023, to reach in excess of £85m.   In this time the business has invested £15m into infrastructure and capacity improvements. Westons Cider has secured 1200 acres of new cider...

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UNLOCK SIGNIFICANT SCOTCH SALES WITH SPEYSIDE’S BEST KEPT SECRET: GLEN KEITH
Oct16

UNLOCK SIGNIFICANT SCOTCH SALES WITH SPEYSIDE’S BEST KEPT SECRET: GLEN KEITH

Pernod Ricard UK is adding one of Speyside’s best kept secrets to its range of ‘Expertly Selected Whiskies’: Glen Keith, Distillery Edition. Creating smooth, distinctive Speyside high quality Malt Whisky for decades, Glen Keith has previously been reserved for use in premium blended whiskies and for rare cask releases. The Distillery Edition is the first Single Malt expression from the distillery to be made available at an accessible...

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Wolf Blass back on TV as it celebrates its award-winning heritage
Oct12

Wolf Blass back on TV as it celebrates its award-winning heritage

 TWE brand spends over half a million pounds on TV spots and in-store activation to drive award-winning awareness Wolf Blass has launched a new through the line marketing campaign celebrating its rich award-winning history, fronted by a brand new TV advertising campaign in the UK. The advert, which celebrates the winery being named Red Winemaker of the Year at the International Wine Challenge (IWC) three times in the last ten years...

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BAILEYS BRINGS BACK PUMPKIN SPICE FLAVOUR AFTER HUGE SUCCESS IN 2016
Oct12

BAILEYS BRINGS BACK PUMPKIN SPICE FLAVOUR AFTER HUGE SUCCESS IN 2016

Baileys, the world’s number one selling liqueur brand[1], is relaunching Baileys Pumpkin Spice Cream liqueur this Autumn following its successful launch in 2016. The seasonal variant blends Baileys Original Irish Cream liqueur with the flavour of autumnal spices; cinnamon, cloves and nutmeg.   With seasonal events continuing to grow around the world, Halloween represents a huge opportunity for the off-trade, as households are...

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