CARLSBERG & LIVE NATION
To celebrate an up-weighted focus on live music for 2018, Carlsberg will be running on-pack promotions across six million packs of Carlsberg and Carlsberg Expørt. Available in 21,000 off-trade stores – including grocers, impulse, convenience and wholesalers – nationwide from April to June.
For 12 weeks, Carlsberg UK will be giving away a prize bundle to one lucky winner per week. Every winner will receive six tickets to a Live Nation festival and six tickets to three O2 Academy gigs throughout the year, with artists scheduled to play the venues this year including Kylie and Justin Timberlake.
To enter, consumers simply need to Shazam the ‘Shazamable’ limited edition packs of Carlsberg and Carlsberg Expørt.
They will then be directed to the competition page, where winners will be instantly notified and able to redeem their prize.
Carlsberg UK will be supporting the activity in-store with increased presence such as gondola ends and free-standing display units bolstered by online activations including website banners and targeted advertisements.