CADBURY CREME EGG RETURNS TO THE SMALL SCREEN TO KICK OF THE 2018 HUNTING SEASON
Cadbury Creme Egg will be back on TV from 1st January 2018 as the number one Easter countline returns to stores.
The ad takes a fun foray into the world of Cadbury Creme Egg Hunting, following lovable Creme Egg super fan and self-proclaimed head hunter, Gregg, as he kicks off the beginning of a brand new season.
The TV campaign is part of a £4m marketing investment for the brand during the season and will be supported by PR, experiential and digital activity.
January also sees the start of a hunt exclusive to the convenience channel – Hunt the White Cadbury Creme Egg. The hunt will be on from 1st January to Easter Sunday and will see one consumer unwrapping a unique Cadbury White Creme Egg every day and winning up to £1,000. What’s more, retailers have the chance to win too as we’ll match that prize for the retailer with either stock or Love2Shop vouchers!
To participate retailers must display Cadbury Crème Egg with promotional display material . Pos can be orders at deliciousdisplay.co.uk, and posters may also be down loaded from the site, where for Hunt the Cadbury White Creme Egg promotion T&Cs and advice on making the most of the Easter season can also be found.
 Nielsen Easter 17 sales