CADBURY CAKES KICKS OFF SUMMER OF FOOTBALL WITH TWO LIMITED EDITION THEMED PRODUCTS
Premier Foods is adding two limited edition treats to its popular Cadbury Cakes line up to help retailers make the most of the fast approaching summer of football.
Available from the 4th June, Cadbury Football Cakes and Cadbury Football Gateau carry themed packaging and a football emblem on each cake to drive differentiation from the core range.
The match winning cakes lend themselves perfectly to secondary siting opportunities in-store, helping retailers drive additional sales at a time when people will be on the lookout for fun, football themed products. With individual cakes and a gateau, the two-strong range can be enjoyed by groups of any size gathering to watch their favourite teams.
Carolyn Longcroft, Senior Brand Manager for Cadbury Cakes at Premier Foods, comments: “Cadbury Cakes is famed for its seasonal products which really help to drive category sales. We wanted to make sure we were giving retailers the chance to replicate this success over the summer period, particularly as the upcoming football tournament will give sports fans even more reason to get together. We’re confident that we’re kicking off the season the right way and theming some of our popular cakes will help drive engagement and sales.”
The Cadbury Football Cakes carry a MSSP of £2.00 for four, whilst the Cadbury Gateau MSSP is £3.00 (serves eight).