BUTTERKIST LAUNCHES BRAND NEW TOFFEE GRAB BAG – Popcorn lovers can now enjoy the UK’s number one branded popcorn on the go -
Butterkist, the UK’s number one branded popcorn, is launching Butterkist Toffee Grab Bag, a new 60g grab bag of their most popular flavour.
With the ‘Food To Go’ sector set to grow by +46% by 2022 (Him! 2018), KP Snacks has launched new Butterkist Toffee Grab Bags to capitalise on the growing demand for single serve formats. The new Butterkist toffee format is the perfect addition to a lunchbox, or for the ‘On The Go’ consumption occasion as a delicious and rewarding snack during the day or as a meal deal selection for shoppers looking for a sweet finisher.
Andy Riddle, Sales Director, at KP Snacks, says: “We’re excited to be expanding our brand offering with Butterkists’ first single serve format, providing for consumers who want a delicious popcorn snacking treat on the go.”
Popcorn has been a major driver for growth within the crisps, snack and nuts market in the past two years, with the handy pack popcorn market seeing 21.4% growth during this period (Nielsen Mat impulse 24.03.18).
Matt Collins, Sales Director for Convenience, Wholesale, Discounters & Foodservice at KP Snacks, adds “Butterkist is an iconic brand within the popcorn category, currently three times bigger than any competitors, and is perfectly positioned to continue driving growth in the category and sales of popcorn through the on the go occasion.”
In addition to the £1.5m media investment into Butterkist this year, the launch of a new single serve format will continue to support the brands impressive growth, which is currently worth an RSV of £43.5m with 33% market share (MAT 24.03.18).
The new Butterkist Toffee Grab bag will be available from the 1st July with an RSP of 0.89p.