BURTON’S TARGETS NEW OCCASIONS WITH WAGON WHEELS TEACAKES
Burton’s Biscuit. Co. introducing a new product from one of the UK’s best-loved biscuit brands, with the launch of Wagon Wheels Teacakes.
The category-boosting NPD incorporates Wagon Wheels’ distinctive taste and texture, but in a delicious mallow teacake with a jammie centre, targeting the smaller, less filling Wagon Wheels at new eating occasions such as an afternoon snack or a little pick me up.
“We’re introducing a modern twist to a traditional teacake, targeting value conscious consumers looking for a great-tasting, but slightly less filling treat that’s ideal for sharing with friends and family,” says Mandy Bobrowski, Burton’s Biscuit Co.’s UK and Ireland Marketing Director.
Wagon Wheels Teacakes (120g; RRP 70p) feature an eye-catching new pack design and comprise 8 teacakes per pack, in outers of 14.
Wagon Wheels are purchased by more than 4 million households, with annual sales worth £18 million and year-on-year sales growth of more than 14%*1. The brand has 86% spontaneous awareness.
*1 Kantar and Nielsen