BIG NIGHTS IN REMAIN A BIG OPPORTUNITY FOR ICE CREAM

Mars Single

Research carried out by Mars Ice Cream has revealed that the trend for entertaining friends and family at home continues to thrive, with a third of UK consumers stating that they entertain at home more than they did ten years ago.

 

In fact, three quarters (71%) of consumers plan to entertain friends and family at home during the next month. And one in three (37%) 18-34 years, are planning to entertain at home weekly over the next six months.

 

75% of respondents would offer ice cream as a dessert to their guests.  One in three said that they always keep ice cream at home for impromptu entertaining – second only to crisps, nuts, dips and cheese.

 

With so much choice on offer in the freezer aisle, there is a clear winner when it comes to ice cream for entertaining.  Sixty-eight per cent of hosts opt for ice cream sharing tubs, with one in three (36%) preferring to serve ice cream on a stick and one in five (22%) an ice cream bar.

 M&M's Peanut Single

When it comes to selecting ice cream to share with friends and family, seventy per cent look for great taste, followed by great quality (51%), value for money (38%) and recognised brands (24%).

 

Michelle Frost, general manager at Mars Ice Cream says:  “It’s great to see that ice cream continues to dominate as a top choice for Big Nights In and home entertaining.  The survey also revealed that two thirds of respondents always keep ice cream in the freezer, demonstrating its place as a household staple.”

Snickers Single

 

*The research for Mars Ice Cream was carried out by Mortar London in May 2018. Sample: 2,000 UK Adults.

Author: kimbarnard

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