BELVITA HELPS TO CREATE MORE ‘GOOD MORNINGS’ WITH NEW ON-PACK PROMOTION

 The UK’s number one healthy biscuit[1] brand, belVita, is launching a new on-pack promotion, which will offer consumers the chance to win one of over 1,000 NutriBullets.

 Belvita Milk & Cereal carton Nutribullet 225g Carton Front UK-Ireland

Launching in April and running through to July, this promotion will offer lucky belVita breakfast lovers the opportunity to win a NutriBullet to make delicious juice and smoothie recipes, to complement their belVita breakfast biscuit. Energy for the whole morning.

 

To be entered into the weekly prize draw for the chance to win a NutriBullet, shoppers must simply purchase a belVita promotional pack, then visit www.belvitaprize.co.uk and enter the barcode displayed on their packet.

 

The competition aims to bring additional excitement to belVita, which is now worth £76 million in RSV[2], and seeks to drive trial and penetration, bringing new consumers to the brand and encouraging frequency in existing shoppers.

 

Susan Nash, Trade Communications Manager at Mondelez, says: “Breakfast is an incredibly important meal; this competition aims to drive additional excitement and sales to the range – retailers should stock up on promotional packs to avoid consumer disappointment!”

Belvita Soft Bakes Choc Chips carton Nutribullet 250g Carton Front UK-Ireland

[1]The Nielsen Company, Total Value MAT to w/e 24.03.18

[2] Nielsen MAT WE 27.01.2018

Author: kimbarnard

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